SD: Marketing Planning

The group that is identified for a specific marketing program

Having the chance to buy out a competitors location and open a second branch is an example of

An employee developing a new patent for your business is an example of

The combination of strategies used to target certain markets and consumers.

Being a "mom and pop" grocery and having Wal-mart open up across the street from your business.

The combination of demographics and other data that can be used to analysis a customer base.

The part of the marketing mix that involves the cost and expense of a product or service.

The percentage of the total sales volume generated by all companies that compete in a given market.

Having poorly trained staff with bad attitudes.

The EXTERNAL categories of SWOT.

Understanding the concepts and strategies used to develop and target specific marketing strategies

Not having the ability to produce at the volume your competitor can manufacturer.

Which is not part of the Marketing Mix?

The INTERNAL categories of SWOT.

The part of the marketing mix that includes the goods and services.

The corporate or public personality a brand, person, band, etc. portrays to the world.

A tornado destroying your business is an example of

The part of the marketing mix that includes all the venues at which a product can be purchased.

The part of the marketing mix that includes the advertising, special events, celebrity endorsements and more.