Intro Chapters 13 and 14 Review

posters on the sides of buses

For successful marketing, a company needs to understand their customers and why they buy things

Free advertising for a product, like a news story

Which is not part of the marketing mix?

hired to put together advertising packages

Involves one or more intermediaries

Which of the following sells goods directly to the customer?

Internet ads

Which is the most common form of outdoor advertising?

Group of customers who share common wants and needs, & who have ability to purchase a product.

advertising in phone books

live Internet show

Which function of marketing involves moving goods from one place to the end user?

A go-between

includes newspaper and magazines, but not TV

Television is the main advertising medium in the United States.

Building consumer loyalty through good customer relations.

______ are facts about the population in terms of age, gender, location, income, and education.

Marketers have to figure out what price to charge for a product so the company makes a profit.

Which medium has an advantage over other media because it combines sounds, images, and motion?

____________________ are means of communication such as TV, radio, and newspapers.

Which is an advantage of radio advertising?

Pop-up ads are a form of Internet advertising.

A(n)__ is a TV program with a celebrity guest and live audience put together to sell a product.

A new product is introduced before it is test marketed.

Teenagers are an example of a target market.

The particular way a product is directed to consumers

A(n) ________ buys large shipments of products and sells them in smaller batches to retailers.

Making customers aware of a product

The amount of money a company has to make on a product to pay for its costs is called the __.

the most expensive form of advertising

Gathering and stuyding information about consumers

the number of people who read a magazine or newspaper

If you see an ad on a bus, it is a form of _________________________.

Which is the most effective means of advertising?