What is the main purpose of the selling process?

to influence the purchasing decision

When conducting a SWOT analysis, the external aspect of the analysis is based on

company's opportunities and threats

The sons and daughters of the Baby Boomer generation are known as

Generation Y (Millennials) (Born in 1980s-1990s)

The five value utilities are:

time, place, possession, form, information

The 4 P's of Marketing are:

price, place, product, promotion

When conducting a SWOT analysis, the internal aspect of the analysis is based on

company's strengths and weakness

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Describe the concepts of Marketing.

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Questions 12

Answers

1
What is the main purpose of the selling process?
to consider consumer's needs and wants
to influence the purchasing decision
to promote social responsibility
to create a database about customers
2
Basic living necessities include
clothing
shelter
all of these items
food
3
What term is used to describe people born between 1946 & 1964?
Generation Y
Generation X
Millennials
Baby Boom Generation
4
When conducting a SWOT analysis, the external aspect of the analysis is based on
company's opportunities and threats
political, social, economic factors
sales, advertising, and promotions
company's strengths and weakness
5
Which area of skill & knowledge is part of the study of marketing
intelligence & mental health
human development & psychology
calculus and statistics
economics & entrepreneurship
6
The sons and daughters of the Baby Boomer generation are known as
Generation Y (Millennials) (Born in 1980s-1990s)
Generation X (Born between 1960s-1970s)
7
The five value utilities are:
form, design, price, production, distribution
time, price, place, product, information
information, display, place, price, form
time, place, possession, form, information
8
What does good marketing planning require
making a profit
understanding business systems
informing through advertising
collecting & analyzing data
9
The 4 P's of Marketing are:
price, place, product, promotion
place, possession, place, product
product, price, place, positioning
promotion, price, product, pride
10
What is disposable income?
money left after paying basic living expenses
money left after paying taxes
11
True/False. There are five areas of an environmental scan.
True.
False.
12
When conducting a SWOT analysis, the internal aspect of the analysis is based on
political, social, economic factors
company's strengths and weakness
sales, advertising, and promotions
market research findings

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