Product Development

Question 1

Publishers Clearinghouse Sweepstakes offers products to order and a chance to win millions:

Accepted Answer

Incentive

Question 2

The toy that is included in every McDonald's Happy Meal is an example of a

Accepted Answer

Premium

Question 3

Modifying pr altering a product sometimes occurs at this stage

Accepted Answer

Growth

Question 4

What is another strategy used to position products?

Accepted Answer

Features and Benefits, Price and Quality

Question 5

A coupon for free buffalo wings sent to Michael Bernstein from Primo Pizza is:

Accepted Answer

Direct Marketing

Question 6

(T or F) Companies only consider their own products when positioning in the market.

Accepted Answer

False

Question 7

Products can be positioned by:

Accepted Answer

compare to competition, features and benefits

Question 8

Product lines are expanded (different scents or different flavors) to appeal to other consumers

Accepted Answer

Maturity

Question 9

Kraft produces many products in various categories. This is an example of

Accepted Answer

Product Width

Question 10

(T or F) Companies that have a crisis will try to solve the matter from inside and shun advise.

Accepted Answer

False

Question 11

Duracell packs a free flashlight in every 8-pack of AA batteries

Accepted Answer

Premium

Question 12

Profits drop until they are smaller than costs in the stage of the PLC

Accepted Answer

Decline

Question 13

Most customers own the product

Accepted Answer

Maturity

Question 14

QVC network is promoting a tablet that has features that are easy to use. They are targeting:

Accepted Answer

Late Majority

Question 15

A store display that promotes sporty apparel is a form of

Accepted Answer

Mass Marketing

Question 16

Differentiating a product from the competitors is a example of

Accepted Answer

Product Positioning

Question 17

A story sent to the media which is written by and about the organization is an example of

Accepted Answer

News Release

Question 18

An advertisement shown during the local news broadcast is an example of

Accepted Answer

Mass Marketing

Question 19

Products are modernized or altered at this poing of PLC

Accepted Answer

Growth

Question 20

Public organizations who have not created a presence on Facebook or other social media are?

Accepted Answer

Laggards

Question 21

The people who will try a product with new technology because they are risk takers.

Accepted Answer

Innovators

Question 22

A proposal that outlines a strategy to turn a business into a reality is

Accepted Answer

Business Plan

Question 23

Postive information about a business that is generated by an outside concern

Accepted Answer

Public Relations

Question 24

A commercial for a face cleanser shown on the Disney channel is an example of

Accepted Answer

Direct Marketing

Question 25

Products earned and given through contests, games or as sweepstakes awards

Accepted Answer

Incentive

Product Development

Questions 25

Product Development

Questions 25