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Intro to Marketing Concepts Quiz Flashcards | StudBud
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Intro to Marketing Concepts Quiz
Intro to Marketing Concepts Quiz
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Questions
12
Answers
1
Why Coca-Cola is working with the government in Africa to ensure clean water availability, for all the consumers ?
social responsibility
ethical responsibility
economic responsibility
2
In which department of marketing , one on one conversations are carried out with potential customers in special setting?
non profit marketing
direct marketing
event marketing
digital media
3
Marketing delivers value to?
Both a and b
Neither
Company
Customers
4
Which company promoted responsible disposal of motor oil?
Procter and gamble
American Heart association
Environmental protection agency
5
corporate strategy plays vital role in developing company's marketing plan
False
True
6
which department of marketing involves work with engineers and other technical personnel to make sure value is created ?
marketing research
sales department
merchandising
product development
7
When Industrial Revolution begins ?
Early 1800's
mid 1800's
mid 1900's
late 1800's
8
Select two non profit organisations that do marketing?
Amazon
Procter and gamble
Walmart
American heart association
9
Is procter and gamble is a non-profitable organisation ?
False
True
10
Is the popular belief '' build it and it will sell itself '' about products generally works
True
False
11
Is social marketing is all about selling and profit making ?
False
True
12
What does delivering values means?
helping customers use the product and giving support if needed
Making the product expensive
Just selling the product
to make company profitable