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Sports Management Units Review Flashcards | StudBud
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Sports Management Units Review
Sports Management Units Review
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Business #sportsmanagement review
Flashcards
120 cards
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Practice quiz
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Questions
120
Answers
1
What is a press release?
news media uses to attract attention
factual announcement
a contract
factual announcement sent to media as news on a reg basis
2
Advertisements are aimed to...
stimulate controversy
bash competitors
change customers minds
attract attention
3
What is the purpose of a press release?
all of the above
introduce new products
keep the business in the public eye
create good community relations
4
What is one positive effect of media relations?
Bias
Role Models
Demands
Lack of attendance
5
A non-sporting event includes:
Festivals
Merchandise vendor
Sports camp
Tailgate party
6
Factors that brand image include all but the following;
Quality
Price
Colour
Value
7
Characteristics of disagreeable customers
Impatient
Argumentative
All of the above
Irritable
8
Exclusivity in sponsorships is purchasing the rights to be one of several products at an event
false
true
9
How many colleges/universities are involved in college licensing?
300+
50-100
100-200
200-300
10
How many elements are there in a marketing email?
12
7
3
5
11
Formal contract is necessary in an endorsement deal
false
true
12
Factors that impact production scheduling include;
Utilities
Personnel
Materials
All of the above
13
Which is not a strategy for effective direct mailing?
detailed
include coupons
mass market
send to a specific audience
14
What is the point of 'Less than Perfect Appeal'?
make people think that there is limited supply
to increase revenue
make people feel inadequate & get endorsements
make you think that everyone is doing it so you should too
15
Advertising reach and frequency is
Neither
Quantitative
Both qualitative and quantitative
Qualitative
16
What is in-house distribution methods?
paying someone
a monthly fee
doing it yourself
none of the above
17
When planning a tournament, it is important to consider which of the following factors;
All of the above
Weather obstacles
Venue
Lodging options
18
What is hosting services distribution methods?
a monthly fee
paying someone
doing it yourself
none of the above
19
What is the bandwagon appeal?
to increase revenue
make people feel inadequate & get endorsements
make people thing that there is a limited supply
make you think that everyone is doing it and you should too
20
When developing a newsletter plan keep in mind;
who, what, where, when, why, how
who, what, where
who, what, when,how
who , when, why, how
21
A Tournament is defined as;
2 individuals competing head to head in a one game situation
Many competitors competing in a well defined game
22
Which of the following is NOT an important production-planning tool?
Budget
Supplies
Planning List
Signage
23
Key ways that MIM is used in sports & entertainment include;
Determine Marketing Trends
All of the Above
Solve Marketing Problems
Determine potential customers
24
What is market segmentation?
all of the above
market demand
responding to competitors
Target market
25
What is the purpose of the text on an ad?
reach target audience & attract attention
educate and convey message
point out product features & benefits
organize elements
26
When writing a press release, what should you avoid?
using opinions
editing
using opinions and emotions
listing important facts
27
What are the main types of amenities that should be offered to fans?
public trans, concessions, wifi
ushers, concessions, traffic patterns
traffic patterns, public trans, concessions, wifi
public trans, ticket sales staff,wifi, traffic patterns
28
OVA tournaments always use which type of tournament?
Scramble
Round Robin
Multi stage
Ladder
29
A community hosting an event can be negatively impacted from all BUT which of the following?
Diversification
Escape from everyday life
Long term stadium deals
Traffic
30
MIM stands for;
Members in Motion
Marketing Information Management
Marketing Information Media
Members in Management
31
Brand awareness is defined as ;
Belief in the product
Recognition of the product
Feelings about the product
Price of the product
32
Where can sports & entertainment marketing advertising materials be sold?
internet
all of the above
team photo cards
programs
33
Which is the following is a trend in the sports industry?
Internet
Event Marketing
All of the Above
X Games
34
Which of the following is not an example of an organized participant?
MMA
NFL Tailgaters
NCAA
OHL
35
___ media relationships are both media & sports entity have ongoing 2-way communication.
Proactive
Active
Interactive
Reactive
36
Risk Management in Project Planning includes all but the following considerations;
Helps to develop goals to meet expectations
Requires manager to consider potential pitfalls
Provides a response plan if risk becomes real
Provides a plan on how to avoid various risks
37
Why do marketers use external data?
Efficient way to gather large volumes of information
All of the above
Provides a comparison of information
It already exists
38
Important personal traits needed for success in sport/event marketing include;
Positive attitude
Leadership
Flexibility
All of the above
39
___ media relationships look for negative news & establish how the company will respond.
Interactive
Reactive
Active
Proactive
40
The purpose of a production schedule is to keep the event on a tight schedule with min issues.
True
False
41
Secondary Data is best defined as;
Data collected by a coach
Data collected by an agent
Data collected by a fan
Data collected by someone other than primary user
42
What is the biggest benefit of email marketing?
timely
cost effective
contact/user friendly
personal
43
A Prediction in Sports Marketing is defined as 'a forecast of something that will happen'.
False
True
44
______ is a bulletin issued periodically to inform a group about a business/organization.
None of the above
Billboards
TV commercials
Newsletters
45
Which is not a common use of email marketing?
junk mail
newsletters
announcements
reminder service
46
Sources of Secondary Data collection include all BUT which of the following;
Fan Clubs
Industry Associations
News Media
Government Data
47
Track & Field typically use which of the following 'types of tournaments'?
Ladder
Single Elimination
Heats
Scramble
48
Which of the following is not a type of business in the Sport/Event Industry?
Media
Security
Pyramid
Franchises
49
Athletes personal lives are never covered by the media?
False
True
50
Which of the following is not a career typically associated with sport/event marketing?
Market Research
Accountant
Sales
Media relations
51
The NHL Playoffs are an example of 'Double Elimination' tournament.
False
True
52
All sports events should create a production schedule to ensure a successful event.
True
False
53
The most important 1st step in the procedure for scheduling a tournament is;
Select time/venue
Book Venue
Get approval from Sanctioning Body
Recruit volunteers
54
Licensor is compensated by all but which of the following;
One time licensing fee
Exposure of the product
Royalties
Percentage of sales revenue
55
Why would you want a celebrity to appear at your event?
attracts target market
attract media
generates more excitement and attendance
all of the above
56
Sport services include;
Camps
Coaches
Parks & Recreation
Vendors
57
What is the point of Scarcity Appeal?
to increase revenue
make you think everyone is doing it so you should too
make people think they have limited supply
make people feel inadequate & get endorsements
58
What are the 4 types of email marketing?
opt-in, triple opt-in, opt-out, spam
junk,subscriptions, confirmation, opt-out
opt-in, double opt-in, opt-out, spam
none of the above
59
What is the goal of direct mail?
blend in with other mailings
make a sale
get a response
have a generalized market
60
What is plain text email?
Mainly words, proper formatting and lots of details
mainly words with proper formatting, giving little detail
a link to a different websites
an email with few words and lots of graphics
61
It is better to use paper spreadsheets for tournament planning vs technology & software.
False
True
62
What is the definition of the sponsor?
Individual paid to watch event
Donates money to the athlete?
Business that pays to associate name with team
Professional organization pays company to advertise
63
A teams record of wins and losses is an example of which type of data?
Qualitative
Quantitative
Secondary
Internal
64
An endorsement is a legal and binding agreement a company and a celebrity
false
true
65
The frequency of an email could be;
All of the above
Daily
Weekly
Monthly
66
After an event, it is always important to immediately debrief, reflect and evaluate schedule.
True
False
67
How many distribution methods are there?
8
3
2
5
68
3 types of sport licensing include;
sponsorships,endorsements,ticket sales
brand licensing, sponsorships,endorsements
brand licensing,contracts,sponsorships
sponsorships,brand licensing, ticket sales
69
All organized events must have the following 2 items;
Project Plan& Project Schedule
Concession stands
Merchandise Vendors
Fans & ticket sales
70
What training area would be the best for sport/event marketing?
Education in Marketing
Education in Accounting
Education in Kinesiology
Education in Commerce
71
In order to license a brand, licensing agreement is required.
True
False
72
What is full service firm distribution method?
paying someone
doing it yourself
a monthly fee
none of the above
73
Elements of quality of product include all but which of the following?
Price
Durability
Performance
Design
74
What is one negative effect of media relations?
Bias
Coaching Aid
Inspiration
Money
75
What is the purpose of the image in an ad?
identify business
organize elements
point out benefits of product
convey a message
76
How many types of 'direct mail' tactics are there?
2
5
4
3
77
Which is a disadvantage of mass marketing?
Both 1 & 2
lost sales opportunities
less confusion
single message may not reach enough customers
78
A Project Plan always helps to ensure that the event occurs without unforeseen interuptions
True
False
79
Venues have a responsibility to provide fans with a safe environment.
False
True
80
How many elements contribute to the attractiveness of the venue?
5
3
4
2
81
The 4 categories of sport consumers include;
athletes,officials,agents,managers
unorganized, organized participants, spectators, sponsors
fans, mascots,ticket agents,referees
organized participants, sponsors,managers,security
82
Which of the following is NOT a type of tournament?
Scramble
Round Robin
Ladder
Pyramid
83
Which is NOT an advertisement email recipient?
discussion group members
potential customer
business partner
current customer
84
Research & Development in a production schedule refers to;
Know the finances and budget
Using info from the past to plan for the present
All of the above
Develop partnerships
85
How many ways can advertising pace be sold?
4
3
8
5
86
What is a celebrity rider?
another name for their manager
a celebrities biggest fan
contract that specifies amenities that should be given out
someone who follows them around and tends to needs
87
The 4 categories of sport products include all but which of the following?
Athlete Agents
Personal Training
Sporting goods
Sporting Events
88
Two main categories of event marketing include;
corporate events/fans
corporate/private events
ticket sales/fans
merchandise vendors/private events
89
Define 'target market'
groups of unique individuals who share common characteristic
group of very specific customers that a company desires
group of all potential customers who share common needs
a single marketing plan
90
How many steps are there when writing a press release?
6
5
3
10
91
What is the purpose of a 'headline' in an ad?
convey a message
Identify the business
Get attention & reach target audience
point out product features
92
How many different types of direct mailing formats are there?
3
5
5
2
93
Benefits of licensing for the licensor include;
Brand awareness
Enhanced brand image
Profit
All of the above
94
How many steps in writing a newsletter?
6
4
5
8
95
Types of difficult customers include which of the following characteristics
Domineering
Disagreeable
Dishonest
All of the above
96
Athletes have become celebrities because of increased media coverage.
False
True
97
The four categories of sport consumers include:
Athletes,officials,agents,managers
unorganized, organized participants, spectators,sponsors
Fans,mascots,ticketagents,referees
Organized participants,sponsors,managers,security
98
Which is NOT 1 of the 6 elements of an ad?
repetition
headline
layout
copy
99
A 'target market' is important in the development of a production plan & schedule.
False
True
100
Single Elimination is best described as 'one loss=discontinuation of participation in event'
False
True
101
What are the benefits of a newsletter?
all of the above
markets your brand
increase business
communicates with the public
102
_____ media relationships consider positive messages the company wants to send.
Interactive
Proactive
Reactive
Active
103
Qualitative vs Quantitative Data is best explained by which of the following;
Internal vs External
Description vs Numbers
Budgets vs Schedules
Wins vs Losses
104
What is the purpose of the 'identification' in an ad?
Get attention
identify name,logo & contact info
educate
convey a message
105
Trademark is defined as;
word, phrase, symbol, logo that identifies the company
manager that negotiates with others for new players
amount of money a team has for salaries
team mascot
106
Why should you use a script?
Timing
Communication
All of the above
Programming
107
Which group of 5 dominates sports licensing?
NHL,MMA,NBA,NFL,NASCAR
NFL,FIFA,NHL,NBA,MLB
MLB, NFL,PGA,OHL,NHL
MLB,NFL,NASCAR,NHL,NBA
108
Project Planning does not include which of the following items;
Personnel/staff responsible for task
Timeline of tasks
Record of task completion date
Revenue collected at end of each event
109
How many ways can advertising appeal to customers?
0
3
2
5
110
______ is the # of times you wish to expose a targeted audience to your advertisements.
reach calculation
percentage
reach
frequency
111
What is one thing 'other' media advertising must have?
a cost associated
photographs
lots of information about company
business name or logo
112
What is an advantage of radio advertising?
short preparation needed
listen to in cars, home and at work
all of the above
low costs
113
How many types of media relationships are there?
3
2
8
5
114
Celebrities endorse products by;
using the product
allowing the name /image to be on the product
all of the above
allowing the image to be on the product
115
How do you find the reach percentage on an advertisement?
TA divided by TTA
TTA divided by TA
TTA divided by TA x 2
TA x TTA
116
Clickstream Data is used to monitor and collect info about sites/paths of web user.
False
True
117
What is the main reason a team/sports company would sell advertising space?
none of the above
to learn new techniques
to get business partners
to increase revenue
118
What is the purpose of the visual format of the ad?
convey a message
point out benefits
blankspace
organize elements
119
How many main capabilities do emails have?
3
5
10
9
120
Which of the following is NOT an advantage of Internal Data?
Easy to analyze
Based on own business
Easy to collect
Free
