SEM Promotions Kern

Question 1

The major goal of promotions is to...

Accepted Answer

Increase sales

Question 2

Unpaid media attention, whether negative or positive, about a business and its products, services, or events.

Accepted Answer

Publicity

Question 3

A cost effective combination of the four types of promotion used to reach a company’s goals

Accepted Answer

Promotions Mix

Question 4

Seeking a commitment from the prospect to move forward with the purchase - signed contract, verbal agreement

Accepted Answer

Closing

Question 5

A business dedicated to creating, planning, and handling advertising and marketing for its clients.

Accepted Answer

Advertising agency

Question 6

Public relations focuses on?

Accepted Answer

Creative a positive image

Question 7

An additional incentive offered for a limited time to encourage consumers to buy a product is?

Accepted Answer

Sales Promotion

Question 8

Identifying potential customers or leads who may have an interest in the product or service

Accepted Answer

Prospecting

Question 9

Initiating contact with the prospect through methods such as cold calling, emails or in-person meetings

Accepted Answer

Approach

Question 10

A written statement meant to inform the media of an event or product?

Accepted Answer

Press release

Question 11

A prompt that tells the consumer to take some specified action. such as 'Sign Up' or 'Buy Now'.

Accepted Answer

Call to Action

Question 12

The four components of an effective ad are?

Accepted Answer

Attention, interest, desire, action.

Question 13

The integration of a product into a movie or television show?

Accepted Answer

Product placement

Question 14

Words to be spoken or printed in an ad to convey a message.

Accepted Answer

Copy

Question 15

Giveaways, coupons and rebates are all examples of?

Accepted Answer

Consumer sales promotions

Question 16

An advertising campaign is?

Accepted Answer

a set of advertisements that work together to promote a product or service

Question 17

What is not an element of promotion?

Accepted Answer

Branding

Questions 17