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Chapter 9 Flashcards | StudBud
Chapter 9
1 / 15
Companies should take a holistic approach to new product development. This means that the process should be ____
A
compartmentalized, team-based, and company-centered
B
customer-centered, team-based, and systematic
C
customer-centered, compartmentalized, and systematic
D
customer-centered, team-based, and haphazard
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