(U4) Marketing & Selling Your Product

A promotional mix includes only one form of promotion.

Salespeople need to learn as much about the competition as possible.

External salespeople and sales agents are employees of your business.

Cold calling is trying to sell something to people you do not know.

360 degree marketing uses both low-tech and high-tech methods of communication.

Seasonal sales cycles are often associated with holidays.

Advertising helps build a brand's image.

A sales forecast is an estimate.

Paying a salesperson only a salary motivates him or her to sell a lot.

Personal selling is a good way to deal with customer objections.

An RFP is issued by a business interested in buying something.

Building a rapport with customers is bad for business.

A full-capacity forecast predicts you will sell everything you produce.

A salesperson is more likely to sell to a prospect than to a sales lead.

Successful salespeople interrupt their customers a lot.

Every sales lead turns into a prospect.

The clerk that rings up your groceries at the store is an order getter.

A promotional plan is needed even before a business is opened.

Researching advertising rates is part of setting a promotional budget.

The Internet cannot be used to promote a product.

Publicity is an expensive type of advertising.

Technology skills for salespeople may involve computer programs.