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5 Concepts of marketing Flashcards | StudBud

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5 Concepts of marketing

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Questions 4

Answers

1
For which one of the marketing concepts does profit come through sales volume?
Product concept
Selling concept
Production concept
Marketing concept
2
Which concept does this reflect?
Product concept
Production concept
Marketing concept
Selling concept
3
The message of IHG (InterContinental Hotels Group) below demonstrates which one of the marketing concepts?
Production
Societal marketing
Marketing
Selling
4
What is the key difference between the production concept and the product concept?
Focus on environmental sustainability or not
Focus on efficiency or not
Focus on consumer culture analysis or not
Focus on target market analysis or not