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Midterm Social Media Marketing Flashcards | StudBud
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Midterm Social Media Marketing
Midterm Social Media Marketing
15 terms
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StudBud Administration
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Use this #template to reinforce classroom concepts
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Content marketing aims to sell a product...
False
True
2
Who came up with the seven core concepts of transmedia storytelling?
James Johnson
Jeff Gomez
Henry Jenkins
Carlos Scolari
3
Transmedia can be merchandised
False
True
4
What are the 3 requirements for UGC?
None of the above
Creation outside of professional routines and practice
Creative effort
Publication requirement
5
Ergodic narrative is a linear story with only one outcome
True
False
6
What are the traits of the buyers persona?
Goals and Motivations
Demographics
Social media usage
All of the above
7
What are the three models according to Segel and Heer
Interactive Slide Show
circle narrative
Martini glass structure
Drill-Down story
8
Where did the Ted Talk speaker work at?
Disney
Paramount
Hulu
Pixar
9
Choose one that is not in the 5 C's of storytelling?
Curiosity
Charisma
Characters
Circumstance
10
What are the three principles of content marketing
Entertain
sell products
Educate
Inspire
11
What did Jeff Gomez propose for transmedia
content is unique, adheres to platform-specific strengths
rollout features audience participatory elements
content originated by one or a very few visionaries
cross-media rollout is planned early
12
Who created the hero's journey
Joseph Campbell
Jim Campbell
Henry Jenkins
James Campbell
13
Violet Sedan Chair is a real band
True
False
14
Henry Jenkins invented transmedia storytelling
False
True
15
The plague is a good example of transmedia storytelling
True
False
