Digital Marketing Strategy Part 1

This represents the percentage of total sales revenue that a company keeps as gross profit after deducting the costs

A person or business that provides products or services to another entity

What does SWOT stand for?

Your products must have a USP that makes them different in the market. What does USP stand for?

A fictional profile that represents a particular target audience.

The best way to track your marketing's actions is by measuring:

According to the Ansoff Matrix, which strategy is employed with existing markets and existing products?

It consists of comparing our company's performance or practices against those of its competitors or industry peers

Which of the following is not an example of a strength in SWOT analysis?

Which of the following is a threat?

What does SEO stand for?

is used for driving massive amounts of traffic to your website. You buy traffic in exchange for money.

A company invests 20.000 € in a marketing campaign that generates 30.000 € in revenue, the ROI will be:

In the macro environment, purchasing power can weaken over time due to inflation. This is an example of a/an:

In setting SMART objectives, which is not one included?

The__ in digital marketing plan refers to external factors that can impact the success of a company's marketing efforts.

This means the people visiting your site that can be potential leads or customers

According to the Ansoff Matrix, which strategy is employed with new markets and existing products?

In the macro-environment, Cultural diversity among communities is an example of:

A marketing campaign that increases website visibility and traffic by placing paid ads on search engine results pages

(Revenue - Cost) / Cost x 100 = ?

An arrangement where you pay commission to your promoter for sales generated through links on their marketing channels.

_______ is Customers’ perception of the product relative to those of competitors.

Which of the following is not part of the microenvironment?