PBMF Final Review

A marketing mix is the blend of three marketing elements.

There are two types of intellectual property.

An oral contract is legally binding.

A global strategy uses a different product and marketing strategy worldwide.

A decrease in GDP per capita usually means an economy is thriving.

Identity theft is stealing or illegally copying software packages or information.

Productivity would likely increase as a result of

An agreement to exchange goods or services for something of value.

A ___ gives the inventor the sole right to make, use, or sell the item.

All of the following are names for the U.S. economic system except

A computer _____ is program code hidden in a system that can later do damage to software or stored data.

Intellectual property is purely tangible with all physical characteristics.

International trade is the responsibility of what level of government?

Which is not an example of an informal trade barrier?

Religion is an element of the ____ component of the international business environment.

The three levels of government are

North Korea can best be characterized as a market economy.

Workers who are unemployed because of changing job conditions are known as ___ workers.

Which contract element ensures there is no fraud or deception in the agreement?

There are ____ steps in preparing a business budget

Identify the graph below:

The workforce of a business should not reflect the groups in a community.

Personalized promotion is the most effective form of marketing communication.

Producers invest resources and take risks in order to make a profit.

Which is not a type of global market entry mode?

Telecommuting refers to

Completely prohibiting the import or export of a product is known as

Services can be stored for later consumption.

Which country currently has the worst and highest inflation?

Identify the graph below:

In which economic system are resources owned and controlled by the people of the country?

A company's sales and profits for a specific period are listed in the company's

The first artificial intelligence system was developed by IBM and it was called Watson.

Illegally copying software is what type of computer crime?

A professional social networking site used by more than 300 million people worldwide is called?

Inflation is most harmful to people living on fixed incomes.

Which of the following would not be included in GDP?

In a multinational strategy each country market is treated

Product costs + operating expenses + profit =

Which is not an example of a health concern associated with overuse of computers?

Cyber crimes and espionage costs businesses around the world more than ____ billion annually.

Long term assets are also known as ____ assets.

Quantity of a good or service that businesses are willing and able to provide.

An indirect channel of distribution moves products straight to the consumer with no other organizations participating.

There are five marketing functions.

What are the four elements of a marketing mix?

The use of technology to create product styles and designs is called

Water, air, and minerals are examples of

Financial institutions, government agencies, and customers are examples of ____ data sources.

The labor force consists of people above the age of ___ who are actively working or seeking work.

What is the amount added to the cost of a product to set the selling price called?

Typical robberies are much more costly than computer crimes involving banks.

Which is not a type of research study done for marketing?

There are ____ basic models of e-commerce.

___collar crime involves illegal acts carried out by office or professional employees while at work.

Ford and Mazda are an examples of