Unit 2 Test SEM II

The primary objective of developing sport/event public-relations strategies is to

What does the license grant portion of the license agreement specify?

One of the benefits to a business of using an advertising agency is that the

An event organizer is most likely to receive grant or foundation funding if the event

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

Sport/Event marketers use public-relations strategies to create and maintain

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is

The main characteristic of a full-service advertising agency is that it

What is a benefit to a sports team of coordinating outreach projects with local community?

Organizations give away bike helmets to the first 200 visitors who stop by their display for

A start-up company might consider allocating a portion of promotional budget to __ activities.

Which of the following is an example of publicity in the sport/event industry:

Which of the following is an example of coordinating promotional activities:

Which of the following is a true statement about ambush marketing?

What might a business lose if it fails to inform its employees about the goods being promoted:

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

A bus that uses specials to attract customer interest should use displays to____ that interest.

A business coordinates its advertising, visual merchandising, and special events in order to

Many businesses coordinate a wide variety of promotional activities in order to

When should sport/event organizers consider hiring a promotional agency?

after presenting a proposal Caitlin calls the company's president and asks about concerns 

What variable might increase attendance at a professional soccer game?

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

Which of the following is an example of a sport/event community outreach project:

What do amateur sport organizations often solicit in order to be able to operate?

By coordinating activities with its sponsors, an organization facilitates goodwill by

One of the benefits to a business of using an advertising agency is that the

What must be considered when allocating funds to the promotional budget?

Professional sport franchises' marks are considered service marks because of

The selection of a celebrity to endorse a product should be directly linked to the company's

What is a factor that businesses often consider when selecting advertising agencies:

A sponsorship agreement between a sport team and a local business should

Sport/Event organizations need to build positive relationships with the media because they have

What does trade dress protect?

Which of the following is an example of a viral marketing strategy:

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

When preparing a sponsorship agreement, it is important to include info about the sponsor's

Before an sport organization can create goals for each one of its fan bases, what must they do?

One reason why many businesses contract with advertising agencies is to obtain

When seeking celebrity endorsements, event marketers should make sure they're credible and what

contacting a local business about supporting a tennis tournament is an example of 

Which of the following statements is true regardingf fan support to sport/event activities

Marketers often develop and publish a promotional calendar of events for what

When might a business decide to raise the funds that it gives to its promotional budget

A characteristic of a full-service advertising agency is that it contains a

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

What portion of the license agreement specifies the exact begin and end dates of the contract?

What should every sport organization do before registering a trademark?

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?

Immediately following a meeting with a potential event sponsor, an event organizer should

Whats an example of a promotion that uses a special event to raise attendance at baseball game

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

Because a potential sponsor may have questions about a proposal, an event organizer should plan