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Lecture 3
Lecture 3
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StudBud Administration
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Lass dich von diesem Quiz zu einem eigenen Quiz zur Wissensstanderhebung inspirieren.
Flashcards
7 cards
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Practice quiz
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Questions
7
Answers
1
When designing an Employer Branding Strategy, the brand should be...
desirable
unique
authentic
inconsistent
2
Which are the problems, employers are facing due to demographic change?
increasing average age of employees
less employees on the job market
more unemployed
decrease in the potential working age population
3
Which advantages are linked to recruitment on the external labour market?
low costs for onboarding
low training costs (regarding qualification)
Low selection risk
reduced operational blindness
4
Which term describes the multimedial communication in the attraction process?
Selection
Recruiting
Employer Branding
HR Marketing
5
Employer Branding can be aimed at different target groups like potential, current, and former employees.
False
True
6
The Employer Value Proposition defines the genuine items a company offers to costumers in comparison to other companies.
True
False
7
What is true about HR Marketing?
Contains communication
Sees employees as costumers
adapts marketing concepts to HR
Only relevant for recruitment
