Which image would be the most appropriate for an electrical contracting company?

Workers installing ceiling lights in a new office building

Which image would be most appropriate for a new bar and grill?

group of smiling friends toasting in a similar bar & grill

What are the two best options if you're ever in doubt about your rights to use an image?

Ask permission, or don't use the image.

What does "public domain" mean?

copyright has expired; can use freely without permission

For a restaurant client, why should you avoid images of generic restaurant dishes or interiors?

Customers will be unhappy if it doesn't look like the images

Who is protected by copyright rules?

Authors, artists, and other creators

What makes the doctrine of fair use a complex exception to the copyright rules?

"Fair Use" is difficult to determine; no hard & fast rules

What three things you need to know about your client?

The client's business, audience, and purpose

What image and design style might work best for a skateboard-shop client?

Grudge - graffiti, distressed bkgd; dark colors

What is the "doctrine of fair use" mean?

Can use copyrighted work w/out permission for certain uses

What could happen if you use a copyrighted image in a client project?

you & your client could get in trouble

Why do you need to know the client's target audience

To guide our selection of images, color schemes, and design

Which image would be most appropriated for an audience of young urban professionals?

Young couples using laptops in a modern living room

What is intellectual property?

work commissioned by employer or contractor; "work for hire"

What protection do authors and artists get from copyright rules?

Ensured proper credit & compensation for use of their works.

What kinds of clients might require personalized images instead of stock photos?

restaurants, architects, & non-profits

What three elements are usually in a copyright notice?

Copyright mark, year published, name of owner

Why shouldn't you use images found in standard online searches, regardless of copyright status?

probably copyrighted & illegal to use without permission

Which of these images would be appropriate for a printing company?

A press worker running a computerized modern printing press

Why is the CC BY license perfect for designers?

Can copy, change, & distribute images with few conditions

Which is the best time to hold the first client meeting?

At the very start of the project before any work begins

What color scheme might work best for a preschool client?

bright or primary color - red, yellow, orange, green, purple

Which of the following images would be the most appropriate for a surgical supply company?

Surgical asst presents a tray of surgical equipment

For a bank client, why should you avoid using images of foreclosed homes?

People go to banks for home loans & foreclosures scare them

What are two legal alternate sources for finding images online?

royalty-free image banks & Creative Commons

Which of these images would be most appropriate for a spa?

A relaxed woman getting a massage

Which image would be most appropriate for an audience of retirees?

older people enjoying a cruise ship

If your client can't provide detailed info, how else can you learn about the target audience?

Study several of the client's competitors

Pick the image for a non-profit agency that educates families about healthy food choices?

Smiling children enjoying fresh fruit or salad

Why does copyright protect creators even if the work isn't published?

Work could still be "discovered" & used w/out consent or

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Photoshop CC - (SV)

49 termsStudBud Administration39 plays

Photoshop CC

Flashcards49 cardsFPractice quizPHost liveL

Questions 49

Answers

1
Bright colors, large text, and many pictures of small children doing fun activities. Market?
teenagers who babysit
young married couples who have kids
young children & their parents
older people & seniors who don't have children
2
A copyright lasts for ________.
lifetime, plus 7 years
lifetime, plus 70 years
70 years after death
lifetime
3
Name three demographic traits of a target audience.
age, gender, hair color
age, occupation, eye color
gender, shoe size, education
age, computer literacy, gender
4
What is a formal term for a work made by manipulating another work, such as an image?
collage
creative work
derivative work
manipulative work
5
Copyrights can be copied under what condition?
first sale
state laws
U.S. Constitution
fair use
6
Which image would be the most appropriate for an electrical contracting company?
Workers installing ceiling lights in a new office building
The electrical-product displays at a home-improvement store
Workers in hard hats eating lunch at a constructions site
An electrical engineering professor teaching in a classroom
7
Which image would be most appropriate for a new bar and grill?
a keg of beer and a barbecue pit
group of smiling friends toasting in a similar bar & grill
neon light that spells BAR
a parking lot full of cars
8
What are the two best options if you're ever in doubt about your rights to use an image?
Ask permission, or don't use the image.
Get permission or make good-faith effort, then use the image
Don't use image or manipulate it so it can't be recognized
Use w/out permission or ask after using
9
What does "public domain" mean?
copyright work is housed in a public place
must get permission coma public agency to use copyright work
can only use the work of a free public event
copyright has expired; can use freely without permission
10
Which Creative Commons license is best for images used in your client's projects?
"AB" license
"BY" license
"PD" license
"YB" license
11
For a restaurant client, why should you avoid images of generic restaurant dishes or interiors?
Someone might report the restaurant to the health department
Customers will be unhappy if it doesn't look like the images
It's ok use, as long as they are professional images
It's OK to use these images, food is food
12
Who is protected by copyright rules?
Designers who use copyrighted images
Designers' clients
Music companies
Authors, artists, and other creators
13
Sounds can be patented.
true
false
14
What makes the doctrine of fair use a complex exception to the copyright rules?
"Fair Use" is difficult to determine; no hard & fast rules
Legal language is difficult for non-lawyers to understand
Every exception to copyright rules is complex
All laws are complex & difficult
15
What three things you need to know about your client?
The client's website, budget, and businesses
The client's budget, business, and lifestyle
The client's business, audience, and purpose
The client's audience, budget, and purpose
16
What image and design style might work best for a skateboard-shop client?
Grudge - graffiti, distressed bkgd; dark colors
Professional - stock images, white bkgd, conservative colors
Modern - modern interiors, white bkgd; subtle colors
Retro - young retro models, wallpaper pattern bkgd, faded
17
What is the "doctrine of fair use" mean?
It's hard to say because it's so complicated.
Can only use w/out permission at state & county fairs
Can use copyrighted work w/out permission for certain uses
Can only use w/out permission if it's fair for everyone
18
What could happen if you use a copyrighted image in a client project?
you & your client could get in trouble
your client could get in legal trouble, but not you
nothing; it's perfectly legal
nothing, because the copyright owner will never know
19
Why do you need to know the client's target audience
To guide our selection of images, color schemes, and design
To convince your client that you are a professional
So you can contact the client's customers directly
So you can give your client some marketing advice
20
Which image would be most appropriated for an audience of young urban professionals?
New mothers with their babies
Rural landscapes
Construction workers
Young couples using laptops in a modern living room
21
What is intellectual property?
property owned by a professor or other intellectual person
academic & other intellectual writings
property created by a professor or other intellectual person
work commissioned by employer or contractor; "work for hire"
22
What protection do authors and artists get from copyright rules?
They are protected from people who don't like them.
Ensured proper credit & compensation for use of their works.
They are protected by bodyguards.
They are protected from bad reviews of their work.
23
What kinds of clients might require personalized images instead of stock photos?
auto repair shops, beauty salon, & tattoo
restaurants, architects, & non-profits
banks, construction companies, & hospitals
lawyers, accountants, & tax preparers
24
Liquid-filled die agitator containing a die having raised indicia on the facet thereof?
Ouija ball
Cue ball
Pin ball
Magic 8-ball
25
What three elements are usually in a copyright notice?
Copyright mark, copyright expiration date, name of owner
copyright mark, title of work, name of owner
Copyright mark, year published, name of owner
Copyright mark, year published, copyright expiration date
26
Colors cannot be trademarked
false
true
27
Intellectual property is physical property.
true
false
28
Works for hire belong to the ________.
employee
employer
consumer
US government
29
In what country was the Statue of Anne passed?
England
Ireland
Europe
Scotland
30
Why shouldn't you use images found in standard online searches, regardless of copyright status?
images found online are usually of poor quality
probably copyrighted & illegal to use without permission
it's OK to use images found online
images could contain virus that could infect your computer
31
Where in Adobe Bridge can you read an embedded copyright?
keywords panel
preview panel
folders panel
metadata panel
32
Which of these images would be appropriate for a printing company?
Generic warehouse buildings
A press worker running a computerized modern printing press
Antique printing presses
Technical illustrations of the printing press
33
Why is the CC BY license perfect for designers?
Can do anything you want with the image
Can do anything but only after getting permission from owner
Can copy, change, & distribute images with no conditions
Can copy, change, & distribute images with few conditions
34
For a doctor client, why should you avoid images of hospitals, emergency rooms, or ambulances?
It's Ok to use; they are all related to health care
They have nothing to do with the doctor or his patients
It's OK to use, as long as they are professional
Many people are afraid of them
35
Which is the best time to hold the first client meeting?
About halfway through the project
When the client reviews your draft design
At the very start of the project before any work begins
Only one client meeting is needed at the end of the project
36
What color scheme might work best for a preschool client?
dark colors - blacks, dark blues, dark browns
decorator colors - teal green, apricot, soft brown
bright or primary color - red, yellow, orange, green, purple
neon colors - neon green, pink, purple
37
Which of the following images would be the most appropriate for a surgical supply company?
Surgeon talking to the patient's famiily
The surgical team as a group, smiling
An anesthetized patient with a gaping surgical cut
Surgical asst presents a tray of surgical equipment
38
For a bank client, why should you avoid using images of foreclosed homes?
It's OK to use; lots of people want to buy foreclosed homes
Some people might report the bank to regulatory agencies
People go to banks for home loans & foreclosures scare them
Foreclosed home have nothing to do with the banks
39
What are two legal alternate sources for finding images online?
royalty-free image banks & Creative Commons
The Library of Congress & Wikipedia
Wikipedia & royalty-free image banks
The Library of Congress & your photographer friend
40
What Photoshop feature allows you to write and read an embedded copyright?
Assign Profile
Mini Bridge
Smart Objects
Digimarc filter
41
What is the name of the person from the Crash Course video?
Sam Miller
Stan Muller
Sam Muller
Stan Miller
42
Names, slogans, phrases, fonts, & colors are protected under copyright law.
true
false
43
Which of these images would be most appropriate for a spa?
A tropical beach
An overworked mom
A smiling family on vacation
A relaxed woman getting a massage
44
Which image would be most appropriate for an audience of retirees?
children using computers
older people enjoying a cruise ship
older people at work
teenagers in a classroom
45
If your client can't provide detailed info, how else can you learn about the target audience?
Conduct a survey of the clients customers
Study several of the client's competitors
Research your library's academic journals
Do an internet research for target audiences
46
Generic terms cannot be protected.
false
true
47
Ideas & facts can be copyrighted.
false
true
48
Pick the image for a non-profit agency that educates families about healthy food choices?
Dinner plate with fried chicken and french-fried potatoes
Smiling children enjoying fresh fruit or salad
Obese child drinking a soda
Happy family eating at a fast-food restaurant
49
Why does copyright protect creators even if the work isn't published?
Having a copyright helps creators get their work published.
The creator know it's copyrighted, and that all the matters.
A copyright makes the work more valuable.
Work could still be "discovered" & used w/out consent or

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