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Commercial Techniques Flashcards | StudBud
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Commercial Techniques
Commercial Techniques
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1
What is a testimonial?
Purposeful words to convey emotion.
Tells the viewer that everyone else is using that product.
When a commercial gives the consumer a test to complete.
Someone giving their "honest" review of the product.
2
Which of the following is a broadcast medium?
Spotify
The Radio
TikTok
All of the above
3
This image is an example of a_____.
Dialogue
Piece of auditory information
A Commercial Script
Stage Directions
4
A target demographic just focuses on the age of a person.
False
True
5
What is celebrity/ character endorsement?
Offering to make you a celebrity if you buy their product.
When the commercial makes false claims about the product.
Using your feelings about a topic to helps sell a product.
Using a famous person or character to help sell the product.
6
Promoters of extreme sports weekend would most likely target which demo group?
professional athletes
kids 5-10
older men 40-50
young men ages 12-34
7
"Limited Time Only" commercials are an example of_________.
False Advertising
Transfer
Peer Pressure (Fear of Missing Out)
Exclusivity
8
Spotify is a medium that uses ____ information.
Only visual
Auditory and Visual
Only auditory
Musical
9
What is Repetition
Appealing to the emotions of the viewer.
When a commercial repeats the same statement over and over again.
Offering a prize as an incentive to purchase the product.
Offering a product for a "limited time only".
10
What would be the target demographic of this advertisement.
Wealthy females age 25-30
Female school children ages 8-13
Wealthy Parents Age 60-80
Active lifestyle Males ages 9-15
11
A Testimonial is always the same thing as a Celebrity endorsement.
True
False
12
What is bandwagon?
Tells the viewer that everyone else is using a product and they should too.
Using reason to convince the viewer.
When a commercial makes false claims about a product
Putting pressure on the viewer to try something or they will miss out.
13
Dialogue can be both visual and auditory information.
True
False
14
Who would the target demographic be for this item?
Seniors
Female
Construction Workers
Athletes
15
Data is usually used to support commercials that appeal to logic.
True
False
16
This commercial is an example of_____.
Bandwagon
Repetition
False Advertising
Appeal to Ethics
17
the phrase "I'm Lovin' It" in McDonald's commercials is an example of ________.
Loaded Words
A Logo
A Slogan
An Appeal to Emotion
18
What are loaded words
Words repeated over and over again to remain in the viewer's mind.
Words from an average person on how good a product is.
Purposeful use of words to convey emotion.
offering a prize as an incentive to purchase a product.
19
Which would be an example of giveaway/sweepstakes?
A soda with a promo code on the lid to win an XBOX.
A gum commercial that says 9 out of 10 dentist recommend that product.
A commercial showing you sad images of dogs to get you to donate money.
A grocery store commercial that advertises "buy 1 get 1 free"
20
What is pathos?
Appeal to ethics (your beliefs)
Appeal to your hunger (the stomach)
Appeal to logic (the brain)
Appeal to emotion (the heart)
21
An example of Logos would be a commercial about two people becoming friends.
True
False
22
A _____ is an organized reading of a script without visual or auditory effects.
Commercial
Dialogue
Commercial Script
Table Read
23
Who would the target demographic be for this item?
Children
Dog Owners
Men
Women
24
What is Logos
Appeal to logic (the brain)
Appeal to hunger (the stomach)
Appeal to Ethics (your beliefs)
Appeal to emotion (the heart)
