Marketing II

Question 1

The logistics involved with transporting, storing, order processing, stock handling of products

Accepted Answer

physical distribution

Question 2

The legal authorization by a trademarked brand owner to allow another company to use its brand.

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licensing

Question 3

Buying fruit from a road side market that produces the fruit,

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direct distribution

Question 4

A legal authorization by a brand owner to allow another company to use any of its branding.

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brand licensing

Question 5

Mercedes Benz sold in only one or two outlets in a geographical area is an example of:

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exclusive distribution

Question 6

Which of the following is an example of a trade name?

Accepted Answer

Kellogg's

Question 7

Jules purchases merchandise at market to sell in her boutique. Jules is a

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retail buyer

Question 8

Which of the following is a direct channel of distribution for consumer goods and services?

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producer to ultimate consumer

Question 9

Terry buys materials, equipment and all necessary supplies for a manufacturing plant. He is a?

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organizational buyer

Question 10

_____ own the goods they sell but do not physically handle the actual product.

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drop shippers

Question 11

Publicity is free promotion that is generated by

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media coverage

Question 12

A brand name, brand mark, trade character, or a combination of these that is legally protected.

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trademark

Question 13

Channel members that help move products from the producer or manufacturer to the consumer.

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intermediaries

Question 14

Manufacturer to wholesaler to retailer is an example of:

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intermediary

Question 15

A group of closly related products manufactured or sold by a business, ie: Cereals by Kellog's

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product line

Question 16

What is the adage that exemplifies the demonstration method for handling objections?

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"seeing is believing"

Question 17

Ocean Spray adding to its cranberry juice drinks with Cran "Apple", Cran "Cherry", etc.

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brand extension

Question 18

The different products and services a business sells is

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product mix

Question 19

Miss Me jeans has many styles, fits and sizes such as boot cut, skinny leg, high rise, etc.

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product depth

Question 20

The path, or route, that a good or service takes from the producer to the consumer/indus. user.

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channel of distribution

Question 21

You are a retail buyer for a chain and the vendor you usually use has gone out of business.

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modified rebuy

Question 22

Involves making decisions about the features/services of a product or idea that will sell it.

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product development

Question 23

Public or private warehouse that stores products that require payment of a federal tax.

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bonded warehouse

Question 24

A(n) ______ is a distributor who is paid a commission to bring the buyer and seller together.

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agent

Question 25

What is the first step in new product development?

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generating and screening ideas

Question 26

Michelin manufacturers its own brand of tires and tires for sale at sears under Sear's brand.

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mixed brand

Question 27

Concerns, hesitations, doubts, complaints, or other reasons a customer has for not buying.

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objections

Question 28

Vera Bradley selects only a limited number of outlets within a geographical territory.

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selective

Question 29

Toothpaste being sold in all suitable outlets is an example of what distribution intensity?

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intensive distribution

Question 30

Franchise operations are an example of which type of distribution intensity?

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exclusive distribution

Question 31

Wholesalers that manage inventory and merchandising for retailers.

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rack jobbers

Question 32

The Nike symbol is an example of this:

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brand mark

Question 33

Smucker's sugar-free preserves are made with Splenda. This is an example of?

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co-branding

Question 34

A facility used by a wholesaler or retailer to receive products from a number of manufacturers.

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distribution center

Question 35

A product that is useful is said to have value added or:

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utility

Question 36

Why should a brand name be distinctive?

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to set the product apart from other products

Question 37

Return on investment

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The relative profitability of a product

Question 38

Product life cycle stage that spends more money fighting off competition.

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maturity

Question 39

Brands that can be controlled by retailers and yield the highest profits for them.

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private

Question 40

Buy silver from manufacturer and then sell them in their showrooms to other jewelry stores.

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wholesaler

Question 41

Names, terms, symbols, or designs that identify products are called:

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brands

Question 42

Personal characteristic of a population such as age, gender, income, ethnic background, etc.

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demographics

Question 43

Which of the following is an activity in the product/service management function:

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phasing out unprofitable products

Question 44

Dawn features pictures of how it has been helping oil spill animals on products is:

Accepted Answer

cause packaging

Question 45

Buckle carries rock revival, Miss me, True Religion, Buckle brand and several others.

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product width

Question 46

Planning that requires decision about a product's physical movement and transfer of ownership.

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distribution

Question 47

What is a product's success or failure in the markplace largely determined by?

Accepted Answer

Customer reactions to the product's packaging

Marketing II

Questions 47

Marketing II

Questions 47