4.5 - Extended marketing mix (IB)

Which characteristic is distinctive of services?

Which strategies (such as price cuts, redesigning and repackaging) are used in attempt to prolong sales of a product?

Which of the following is not a traditional channel of distribution?

Which of the following describes the characteristics of services being produced and consumed simultaneously?

Which term describes standardized and customised flow of activities, series of steps involved in providing the service?

______ describes the different experiences each time a customer uses a service.

Which term describes the tangible and observable aspects of a service delivered to customers?

Promotional strategies that use online word of mouth technologies are called

In which stage of the product life cycle are profits most likely to be at their highest?

Which option is not an aspect of the 'people' element in the marketing mix?

Which of the following is not an element of physical evidence in the extended marketing mix for a 5-star hotel?

Which option is not a part of place?