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Marketing Strategies Quiz Flashcards | StudBud

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Marketing Strategies Quiz

8 terms·StudBud Administration

Test your knowledge on key marketing concepts and strategies used to retain customers and boost sales.

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Questions 8

Answers

1
What does IMC stand for?
Intelligent Market Control
Internal Marketing Concepts
Individual Marketing Channels
Integrated Marketing Communications
2
What is a common strategy for upselling?
Limiting customer choices
Encouraging larger purchases
Reducing product quality
3
Which strategy aims to increase sales from existing customers?
Segmentation
Acquisition
Upselling
4
Which of these is an example of a niche market?
A supermarket chain with outlets across the country
A fast food restaurants serving burgers and fries
A bookstore selling a wide range of titles
An online store selling eco-friendly yoga mats for pregnant women
5
In the value proposition canvas, the 'pain' refers to difficult and hard-to-please customers
True
False
6
What does the AARRR framework help businesses track?
User engagement metrics
Product development
Marketing expenses
7
What is the main goal of customer retention?
Increase marketing costs
Keep customers returning
Reduce product offerings
Attract new customers
8
True or false: Customer retention is less costly than acquisition.
True
False