stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SMAD 150 exam 2 review Flashcards | StudBud
Explore
/
SMAD 150 exam 2 review
SMAD 150 exam 2 review
27 terms
·
StudBud Administration
·
405 plays
Advertising and news
Flashcards
27 cards
F
Practice quiz
P
Host live
L
Questions
27
Answers
1
This INFORMATION NEIGHBORHOOD could serve multiple purposes, but it has not yet been examined or verified.
entertainment
propaganda
raw information
journalism
2
This brand used the slogan "You've come a long way, baby," to link its product to the women's liberation movement.
Camel
Marlboro
Salem
Virginia Slims
3
Maslow's ______ of needs has five levels. Advertisers sometimes appeal to our human need for love and belonging.
hierarchy
triangle
inventory
pyramid
4
A promotional statement of subjective superiority claims that cannot be tested for truth.
product placement
subliminal advertising
puffery
cross-promotion
5
This cigarette was originally marketed to women, but in the 1950s it was rebranded to appeal to manly, rugged men.
Camel
Virginia Slims
Marlboro
Salem
6
When retailers collect data about your online product searches and then send you messages about those products.
product placement
retargetting
spam
merchandising
7
_______ CONSTRAINTS limit how news is presented. They include deadlines, geographic focus and resources.
unverified
unbiased
unavoidable
uncertain
8
This INFORMATION NEIGHBORHOOD gives audiences pleasure, diversion, or amusement through storytelling and performance.
propaganda
publicity
entertainment
advertising
9
Kellner argues that advertising constructs _______ individuality for purposes of manipulation and social control.
authentic
hyper
digital
pseudo
10
The A in VIA stands for
automaticity
analysis
accountability
actuality
11
Some ads appeal to your _______ self, suggesting that the right product will help you express who you truly are.
commodity
virtual
constructed
interactive
12
This INFORMATION NEIGHBORHOOD increases an audience's awareness of a brand, product, or individual.
advertising
entertainment
publicity
propaganda
13
This PERSPECTIVE sees journalists as serving a key role in our democracy: informing citizens about important events.
unavoidable constraints
marketing
professional responsibility
infotainment
14
This INFORMATION NEIGHBORHOOD persuades audiences to purchase a specific product.
propaganda
advertising
entertainment
publicity
15
Being responsible for one's work through the use of bylines. And correcting any errors.
accountability
independence
verification
16
Freedom from control, influence, or support from interested parties. Also the effort to set aside one's biases.
verification
independence
accountability
17
SIMPLIFIED EXTENDED ______ is a news story formula that emphasizes a struggle between two people or two points of view.
conflict
contact
content
concept
18
A false belief that advertisers use hidden messages and other sneaky methods to manipulate audiences.
subliminal advertising
juxtaposition
metonymy
immersive advertising
19
This INFORMATION NEIGHBORHOOD persuades through deliberate misinformation designed to harm a group or individual.
entertainment
propaganda
raw information
journalism
20
In this type of ad, a problem is presented, a commodity is shown, and everyone lives...
commodity self
subliminal
conflict-resolution
problem-solution
21
This INFORMATION NEIGHBORHOOD gives audiences stories of public interest using the process of verification.
journalism
publicity
entertainment
advertising
22
The process of collecting evidence to confirm accuracy and truth. This includes attributing information to sources.
independence
verification
accountability
23
We contribute to ______ whenever we shop online or carry a GPS-equipped smartphone or chat on social media.
privacy
big data
piracy
phishing
24
This PERSPECTIVE says that journalists must focus on stories and formats that generate the biggest audience.
marketing
professional responsibility
unavoidable constraints
news framing
25
The I in VIA stands for
independent
identified
intentional
innovative
26
The trend toward more specialized news sites in response to digital platforms and fragmented audiences.
ethnocentrism
self-actualization
hyperlocalism
retargetting
27
The VIA MODEL gives us a tool to determine if a story is reliable and safe to share. The V stands for
variety
virality
verification
validation