MKT202 - SMM - Quiz 1 Review

A useful way to distinguish between goods and services is to place them on a continuum from __________ to ___________.

A ___ is a group of buyers who share common characteristics, needs, purchasing behavior or consumption patterns.

Which of the following is the best example of a supplementary service?

The three stages in the consumer decision making process are ____________, ____________, and ____________.

The three broad categories of things processed in services are ____________, ____________, and ____________.

The following are all business trends transforming service markets except ____________.

Choose the correct answer.

Which of the following is NOT one of the four basic focus strategies?

The key concepts in the pre-purchase stage include all the following except ____________.

Education is an example of a/an _____________ service.

Please choose a correct answer.

Which of the following is NOT a type of perceived risk in purchasing and using services?

Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

What are the three additional Ps of services marketing that extend the original four Ps of marketing?

Characteristics that customers find hard to evaluate even after consumption are termed ____________.