Marketing Concepts Test Review

Strategies to make customers aware of products and encourage them to buy.

Deciding how to sell your products to the consumer either directly or indirectly.

Creates a favorable image for a company and to foster goodwill in the marketplace.

A disadvantage to this type of advertising media is declining subscribers.

A consumer answers survey questions after tasting a new food product. Which function of marketing ?

Making it easier for customers to buy products by offering an in-store credit card. Which function of marketing?

A business analyzes what competitors are charging for products. Which function of marketing?

A salesperson explains to a customer how to operate a Smart tv. Which function of marketing?

Highly visible, but limited viewing time

Which advertising medium is the wisest choice for advertisers who want to track user response?

A new and improved lower calorie but improved tasting chocolate bar.

Advertising media are channels of 

Used to introduce new products, promote a new product, advertise an existing product/service

A primary benefit that magazine advertising offers is the ability to 

The first step to the marketing research process is

Data obtained for the first time and used specifically to solve a problem the company is facing.

Marketing research is a part of which of the following functions of marketing?

A quick-serve restaurant adds pancakes to its breakfast menu. Which function of marketing?

An article in a newspaper explains that a new business is about to open. Which function of marketing?

A manufacturer determines what businesses will offer its products. Which function of marketing?