Social Media Certification Review

____________________ is a business metric used to track and evaluate a company's success.

In what year did Facebook go public?

Which of the following IS NOT a marketing goal?

________________ marketing is a method that is considered to be indirect. A brand sends a message to a larger audience.

The maximum amount of money you are willing to pay to generate 1,000 ad impressions is known as cost per __________.

How much does organic content cost?

_________ is a web-based technology that enables the development, deployment, and management of social media solutions.

Which of the following is the first step in conducting a social media auditing plan?

Marketing that focuses on attracting customers via company-created Internet content.

________________ is content and/or interactions used to grow or engage with SM communities other than paid means.

__________ are the framework for everything a business does, including marketing.

What does the acronym GCT stand for?

During the _____________ stage of a social media marketing strategy, engagement, and metrics need to be monitored.

What are the ranking factors of a successful YouTube channel?

___________________ is the identified groups of consumers most likely to purchase your product or service.

The process of communicating a company's value to customers is called _________________.

How long did it take Instagram to reach 1 million users?

In what year was the first YouTube video uploaded?

What is communicated to and perceived by an audience? It can be verbal, written, or non-verbal.

According to SproutSocial, 46% of people unfollow brands that ___________________.

Immediate return on investment, exact targeting, and continual traction are all ________ of paid social media marketing.

Engaging in various strategies to help increase the level of overall engagement across your sm platforms is evidence of

What is the first step in creating a business strategy?

Which of the following is NOT an example of a raving fan?

Which is NOT among the metrics presented as important to social media analytics?

Which Social Media platform was born in 2003 originally created for Harvard students?

Why can geo-targeting be a struggle for marketers and social media advertisers in the US?

Which of the following was presented in Stukent's textbook as a good way to hook your viewer?

_________________ is a distinctive name, design, logo, mark or combination of elements that create a company's identity.

What are the five different types of Instagram ads?

Which of the following is NOT an example of paid social media advertising?

___________________ measures how well customers are familiar with a brand, products, and services.

What was the first true social media network and when was it "born"?

____________ marketing is a method that tailors marketing plans toward each customer based on their individual choices.

You'll want your video ad on YouTube to be between _____________ long.

In social media marketing analytics are often used to study historical data for all of the following, except __________.

What is a custom audience?

What once-popular peer-to-peer communication is Twitter similar to?

________________ is a marketing technique which involves promotion on various social media platforms.

A good habit to get into is to post ___ % promotional content and ____ % non-promotional.

___________________ is a performance indicator that measures the amount gained from an investment relative to its cost.

Content created for Snapchat should be _____________, prepared, and presentable.

What was Snapchat's original name?

What does the acronym UGC stand for?

___________________ is the statement or phrase that encourages audience response.

Communication between a brand an audience member through likes, comments, retweet, etc. is known as _____________.

Which social media platform was the first data-deleting app?

Practice of increasing the quantity and quality of traffic to a website through organic search engine results is ...

According to Jay Baer, how should you respond to your online haters?

________________________ is a regular examination of your business' social media activity.

Which of the following is not a P in the Marketing Mix?