What is a marketing mix?

Product, Price, Place, Promotion

What is influencer marketing?

Using influencers for promotion

What is guerrilla marketing?

Unconventional marketing tactics

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Marketing Quiz

16 termsStudBud Administration

Test your knowledge on fundamental concepts and strategies in marketing

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Questions 16

Answers

1
What is a unique selling proposition?
Distinct advantage of product
General product description
Market research findings
Sales strategy overview
2
What is customer retention?
Reducing marketing costs
Acquiring new customers
Increasing product prices
Keeping existing customers
3
What is a marketing mix?
Plan, Perform, Promote, Profit
Product, Process, Price, People
People, Process, Profit, Purpose
Product, Price, Place, Promotion
4
What is a brand ambassador?
Designs products
Conducts market research
Manages finances
Promotes a brand
5
What is brand equity?
Sales revenue only
Market share percentage
Cost of production
Value of a brand
6
What is influencer marketing?
Traditional advertising methods
Direct sales approach
Marketing through emails
Using influencers for promotion
7
True or false: Social media is not important for marketing.
False
True
8
What is guerrilla marketing?
High-budget advertising
Unconventional marketing tactics
Online sales promotions
Traditional media campaigns
9
What does B2B stand for?
Brand to Brand
Business to Buyer
Buyer to Buyer
Business to Business
10
What is a marketing strategy?
Sales team instructions
Product development plan
Plan to reach goals
Random advertising efforts
11
What is a marketing funnel?
Financial planning model
Product development phases
Sales team structure
Customer journey stages
12
What does PPC mean?
Price Per Customer
Pay Per Click
Product Price Comparison
Personalized Product Campaign
13
What is market segmentation?
Creating a new product
Increasing market size
Reducing product prices
Dividing market into groups
14
Which is a type of marketing?
Cloud computing
Network security
Content marketing
Data mining
15
What is a call to action?
Product description
Market analysis report
Customer feedback form
Encouragement to act
16
What is a target audience?
All potential customers
Specific customer group
Random individuals
Competitors in market

Marketing Quiz Flashcards | StudBud