Social Media and Politics

Question 1

One reason social media is effective is that it engages this segment of voters:

Accepted Answer

Young

Question 2

When users encounter political content on social media that they disagree with they either:

Accepted Answer

Tend to ignore it and move on

Question 3

The majority of users view political discussions on social media as:

Accepted Answer

Mirroring the broader political climate, Uniquely angry and disrespectful

Question 4

It has become fairly common for political campaigns to do this with its commercials:

Accepted Answer

Publish them for free on YouTube

Question 5

The inherent value of social media used for politics is its:

Accepted Answer

Immediacy

Question 6

Social media allows politicians to do this the most without spending a dime.

Accepted Answer

Speak directly to voters

Question 7

Campaigns should engage the public on SM only if the feedback is false and needs correcting.

Accepted Answer

False

Question 8

The prevalence of social media in politics has made elected officials and candidates more:

Accepted Answer

Accountable, Accessible

Question 9

Thanks to social media and the greater access to resources and education, younger voters are:

Accepted Answer

cynical and less likely to engage/participate politically., demanding that politicians listen to them., seeking guidance and opinion of peers for making decisions., the most informed generation of voters to date.

Question 10

To a great extent, social media tools have allowed Americans to:

Accepted Answer

Easily petition, rally, and leverage their numbers

Question 11

The ability to instantly publish content and broadcast it to people allows campaigns to:

Accepted Answer

Use rich sets of data in real time, Keep costs low, Manage their candidates’ images

Question 12

What is a "money bomb?"

Accepted Answer

A 24hr period when candidates press supporters for donations

Question 13

Handlers and social media professionals closely/mostly manage a candidate’s image to:

Accepted Answer

Avoid controversy

Question 14

YouTube personalities influence millennials and teens more than mainstream celebrities.

Accepted Answer

True

Question 15

Twitter and Facebook have become instrumental in organizing campaigns. They:

Accepted Answer

Allow voters and activists to share news and information

Social Media and Politics

Questions 15

Social Media and Politics

Questions 15