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BTEC IT Unit 3 - Keywords Flashcards | StudBud
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BTEC IT Unit 3 - Keywords
Brand
Black Hat SEO techniques
BTEC IT Unit 3 - Keywords
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1
Black Hat SEO techniques
Attempt to please search engines in ranking a website higher than it should
Attempt to fool search engines in ranking a website higher than it should.
Attempt to fool search engines in ranking a website lowerthan it should.
2
Brand
An aspect of a product or service that makes it similar from other products
An aspect of a product or service that distinguishes it from other hardware
An aspect of a product or service that distinguishes it from other products
3
Action plan
Define who is irresponsible for tasks and establish the timescales needed
Define who is responsible for tasks and establish the timescales needed
Define who is responsible for tasks and establish the timescales not needed
4
Malware
A range of different types of software that have a malicious intent.
A range of different types of software that have a positive intent.
A single type of software that have a malicious intent.
5
Audience profile
Describes the nature of the people who have registered profiles on the site
Describes the nature of the people who may register profiles on the site
Describes the appearance of people who have registered profiles on the site
6
Customization
The action in designing something to suit an individual or task.
The action in inserting something to suit an individual or task.
The action in modifying something to suit an individual or task.
7
Cookies
Cookies disable personalized/targeted adverts
Cookies enable personalized/targeted adverts
Cookies enable a variety of adverts
8
Target audience
Understanding the types of people who may be interested in your product.
Understanding the types of people who are not interested in your product.
Understanding the types of people who are interested in your product.
9
Social Media
Websites and applications that enable users to create and share content
Websites and games that enable users to create and share content
Websites and applications that enable users to create but not share content
10
DOS attack
Sending legitimate requests to the server where the website is hosted
Sending many bogus requests to the server where the website is hosted.
Sending many bogus requests to the server where the website is served.
11
Google Adwords
A very useful tool for identifying the most unlikely search strings to be u
A very useful tool for identifying the most likely search strings to be use
A very useful tool for identifying the most likely search thread to be use
12
Keywords
Words that identify the small things that a business has to offer.
Words that identify the key things that a business has nothing to do with.
Words that identify the key things that a business has to offer
13
SMART targets
The SMART target method should increase followers within a set time period.
The SMART target method should increase followers within a flexible time.
The SMART target method should decrease followers within a set time period.
14
Search engine optimisation (SEO)
A range of techniques applied to a website to to adjust the display.
A range of techniques applied to a website to to lower the ranking
A range of techniques applied to a website to to improve the ranking
15
Direct advertising
Using indirect approaches by simply not saying the product/service is.
Using a direct approach by simply telling you what the product/service is.
Using a direct approach using complexity by telling you what the product is
16
Viral
It is shared by many numerous people who themselves don't share it.
It is shared by many numerous people who themselves share it.
It is shared one person who themselves share it again until it is popular
17
Demographics
Measurements used to put people into different categories.
Measurements used to put people into different houses.
Measurements used to put people into similar categories.
18
Publishing schedule
This shows what content is not intended to be posted and when.
This shows what content is intended to be posted and when.
This shows what content may not be posted and when.
19
Indirect advertising
It tries to create a negative attitude towards the product with sponsorship
It tries to create a positive attitude towards the product with sponsorship
It tries to create a positive attitude towards the market with sponsorship
20
Success criteria
The extent to which they are unsuccessful in fulfilling those requirements
The extent to which they are successful in fulfilling those requirements.
The extent to which they are successful in misjudging those requirements.
