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JC The Marketing Mix Flashcards | StudBud
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JC The Marketing Mix
JC The Marketing Mix
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#Junior Cert Marketing Mix
Flashcards
23 cards
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Practice quiz
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Questions
23
Answers
1
Business do this to ensure consumers see their products & service in a positive way.
Public relations
Advertise
Market research
Free gifts
2
The four elements of the marketing mix are Product,_______, Promotion,_________,
Place
Production
Price
Purchasing
3
There are many ways a business can improve its public relation, spot the odd one out?
Issue positive press releases
They can help the community
Informing the public about unethical business practices
They can use sponsorship
4
Look at this advert and pick the type of adverting it is?
Competitive
Generic
Persuasive
Informative
5
Promoting a positive image to the public is called
Public relations
Public imagery
Public advertising
Good reviews
6
There are a number of advantages to having a strong brand name. Tick the odd one out.
Products are easily identified by consumers.
Consumers become loyal to brands.
Consumers are will to pay more for branded products.
Strong brands have bad reputations.
7
This type of advertising is often used to explain what ingredients are in a product.
Persuasive
Competitive
Generic
Informative
8
Where will we sell our products, in retail and online? Pick the correct P.
Price
Product
Place
Promotion
9
Advertising that aims to show that their product is better than their competitors is called?
Competitive advertising
Generic advertising
Informative advertising
Persuasive advertising
10
How many types of advertising are there?
1
3
4
2
11
Promotion is an element of the marketing mix, tick the correct explanation.
How much the product costs to make & what you will charge.
Deciding how to make customers aware of your product.
Designing your product, what it will look like.
Deciding on where customers can buy your product
12
Look at the advert and name which type of advertising it is?
Informative
Competitive
Persuasive
Generic
13
This type of advertising tries to convince consumers to buy a particular product.
Generic advertising
Informative advertising
Persuasive advertising
Competitive advertising
14
Businesses pay for their logo or brand to be associated with a team or stadium, this is called?
Sponsorship
Coupons
Traditional advertising
Special discounts
15
_______ ____________ are short term measures used to increase sales of a product or service.
Sales promotions
Branding
Traditional advertising
Digital marketing
16
_________ involves selling a product or service under a well known name.
Logo
Advertising
Branding
Digital marketing
17
A________ is a symbol or design used by a business to identify its products.
Brand name
Advertisement
Logo
promotion
18
The 4P's in marketing are known as the __________________?
Product mix
Price mix
Advertising mix
Marketing mix
19
________ ________ is the promotion of goods & service using digital media.
Digital marketing
Traditional marketing
Market research
Marketing mix
20
________ is how business communicates with consumers about the goods/services they are selling.
Promotion
Market research
Advertising
Free samples
21
Traditional advertising media / methods are ______, Radio,________, Newspapers
TV
Billboards
Facebook
Youtube
22
______ _________ is the promotion of good & services using websites, youtube & social media.
Special offers
Digital marketing
Sales promotion
Sampling
23
What it looks like, what are it's feature & design. Does it work? Pick the correct P.
Product
Price
Place
Promotion