Marketing - Unit 1 Review

The famous heirarchy of needs was created by

Lottery ticket sales

The number of times per game product or service is associated with an athlete, team or star.

Ethics is a system of deciding what is right or wrong in a reasoned manner.

Macro economics is

Entertainment marketing is meant to influence how people spend their time and money.

Demographics include:

Business ethics are based on the same principles as personal ethics.

The lowest level of the heirarchy of needs is

Profit motive is the amount of money remaining from revenues after expenses are paid.

If you are liable for something it means youa re held responsible for it.

Sports fans can be motivated by affection and passion when buying event tickets.

Discretionary income

Fans can influence the ethical (or non-ethical) behavior of athletes or stars.

The internet allows marketers to receive immediate feedback.

The first televised sporting event was a boxing match.

This is the creation and maintenance of satisfying exchange relationships.

An extended product is a product that is made with more features and doesn't include any extras

How many elements are in the marketing mix?

Pricing is the process of establishing the value of products or services.

During the maturity stage, there are many competitors and prices are relatively low.

Technology has strongly influenced marketing of sports and entertainment.

Having a profit motive

the amount of satisfaction a person receives from the consumption of a product or service.

Ethical behavior is based on high standards of rules and guidelines.

The four steps of the product life cycle are introduction, growth, maturity and decline.

Timing is important to sports and entertainmnet marketing.

the four types of utility are form, time, place and possession.

What type of risk includes weather conditions?

What level of product comes with something additional beyond the product?

Which of the following is considered one of the 4 P's?

During the introduction stage, prices are generally low.

Revenue is

The number of viewers attracted to a program is

Ticket sales in the U.S. account for the major portion of revenue generated by American movies.

Which of the following is not one of the four marketing P's?

Entertainment is whatever people are willing to spend their money and spare time viewing.

Risk management requires business facing unisurable risks to assume the cost of the risk.

A tornado is not considered a human risk.