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Marketing
25 terms
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StudBud Administration
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12 plays
Marketing Concepts
Flashcards
25 cards
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Practice quiz
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Host live
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Questions
25
Answers
1
When a product is competing with many other brands with similar features.
Decline Stage
Maturity Stage
Growth Stage
Introduction Stage
2
If the goods are sent by air, they will get to the store sooner.
Place
Promotion
Price
Product
3
What is NOT a stage of the Product Life Cycle?
Growth
Introduction
Maturity
Birth
4
Soft Drinks, Soap, Milk, Candy are what type Consumer Goods?
Specialty
Unsought
Convenience
Shopping
5
Groups of customers with similar needs that a company plans to sell to.
Target Market
Target Plan
Target Mix
Target Groups
6
When a brand new product enters the market.
Maturity Stage
Introduction Stage
Growth Stage
Decline Stage
7
Designer Clothes and expensive jewelry is what type of Consumer Good?
Shopping
Convenience
Unsought
Specialty
8
Inexpensive items that consumers purchase regulary.
Convenience Goods
Shopping Goods
Unsought Goods
Unsought Goods
9
Moving products from where they were made to where consumers can buy them.
Buying
Selling
Storing
Transporting
10
We will begin advertising the product on televsion.
Product
Place
Price
Promotion
11
What stage of the product lifecycle are sales the highest?
Decline
Introduction
Growth
Maturity
12
We will sell the product for $12.00.
Price
Promotion
Product
Place
13
Holding products until customers need them on shelves, storage, or warehouses.
Selling
Transporting
Storing
Researching
14
Studying a company's current and prospective customers.
Maketing Plan
None
Marketing Mix
Market Research
15
What is NOT one of the 4 P's of Marketing?
Product
Promotion
Price
Produce
16
Products used by another business.
Industrial Goods
Specialty Goods
Shopping Goods
Convenience Goods
17
What Consumer Good is the image below?
Specialty
Unsought
Convenience
Shopping
18
Businesses that buy products from businesses and sell them to other businesses.
Seller
Marketer
Retailer
Wholeseller
19
We have made modifications to the new laptop design.
Place
Price
Promotion
Product
20
Products that consumers do not feel a strong need for, ie. funeral services.
Convenience Goods
Unsought Goods
Specialty Goods
Shopping Goods
21
Products designed for personal or home use.
Material Goods
General Goods
Consumer Goods
Industrial Goods
22
Purchasing goods to be resold is known as...
Promoting
Wholeselling
Selling
Buying
23
The types of buyers a business wishes to attract and where those buyers are located is...
Market
Marketing Mix
Marketing Plan
Competition
24
Products that consumers insist on having and are willing to search for.
Specialty Goods
Industrial Goods
Unsought Goods
Shopping Goods
25
Businesses that sell directly to the final consumer are
Producers
Retailers
Wholesellers
All of the Above