Chapter 3 - Sport Management

first half of the 20th century saw the arrival of televised sport starting with college football game in the late 1930s

Consumers purchased bats that were autographed by Babe Ruth because they wanted to be like him.

In 1917, Hillerich & Bradsby signed __________ to an endorsement deal that cost them $100 and a set of golf clubs.

YMCAs, the United States Lawn Tennis Association (USLTA), and the United States Golf Association (USGA)all formed during

Because of plummeting profits and high costs of doing business in the 1920s, manufacturers had to resort to __________ i

Between 1880 and 1890, how many companies began producing sporting goods products?

Which company was the first modern sport business enterprise?

At the turn of the 20th century, white middle-class males were an important market segment for sport businesses.

growth of sport participation, as evidenced by the increase in sporting goods sales during the decade created

Which of the following was not considered unethical by Frank Bradsby in 1927?

Which of the following developments made the emergence of the sport business industry possible?

The bicycle industry was very fortunate because it didn't crash in the 1890s or 1900s.

What does the acronym SFIA stand for?

At its peak in 1948, 10 teams played in the __________, and more than 1 million fans watched them play.

__________ broke the modern color barrier in professional sport when he played with the Brooklyn Dodgers in 1947.

B.F. Goodrich did not begin as a business for manufacturing sport products.

Between 1968 and 1980, high school girls' sport participation increased by more than __________ percent.

The baseball craze of the 1890s was a watershed event in sport history.

Babe Ruth was able to sell only sport-specific products such as baseball bats.

__________ allowed A.G. Spalding & Brothers to control resale prices.

The end of the 20th century proved to be a boom period for professional sports.

Where were A.G. Spalding & Brothers' two divisions located in 1894?

The 1990s were known as the decade of the female athlete.

player who endorsed Louisville Slugger baseball bats and was a personality, a hero, and a human-interest story

Which group was the most important market segment for sport businesses at the turn of the 20th century?

World War I functioned as a catalyst for the growth of sport during the 1920s.

A.G. Spalding & Brothers used athlete endorsers, which led to unique brand recognition for the company.

Spalding & Brothers coordinated business activities across divisions/departments-developing overarching functional dept.

wholesalers eliminated the retailer, dealt directly with schools, industrial leagues, sport clubs, etc., altered what?

In the 1870s, sporting goods manufacturers competed directly with hardware stores.

The bicycle craze of the 1890s is an example of a __________ event.