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Session 9- Quiz Flashcards | StudBud
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Session 9- Quiz
Session 9- Quiz
19 terms
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StudBud Administration
Test your knowledge on marketing concepts and strategies
Flashcards
19 cards
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Practice quiz
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Host live
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Questions
19
Answers
1
Which is a promotion mix element?
Segmentation
Advertising
Pricing
Targeting
2
True or false: Behavioural segmentation uses age
False
True
3
What does charm pricing use?
Prices below round number
Even prices
High prices
Discounts
4
True or false: Value-Based Pricing uses costs
True
False
5
True or false: Prestige pricing implies quality
True
False
6
True or false: Targeting selects customer segments
False
True
7
True or false: Segmentation divides a broad market
True
False
8
True or false: Guerrilla marketing is traditional
True
False
9
True or false: Penetration pricing starts high
True
False
10
What does psychological pricing influence?
Market share
Competitor strategy
Production cost
Consumer perception
11
What does PESTEL stand for?
Political, Economic, Social, Technological, Environmental, Legal
Political, Economic, Social, Technological, Environmental, Logical
Political, Economic, Social, Technological, Environmental, Linguistic
Political, Ethical, Social, Technological, Environmental, Legal
12
Which is a main pricing strategy?
Customer-Based Pricing
Market-Based Pricing
Value-Based Pricing
Cost-Based Pricing
13
What is a Positioning Map?
Customer demographic chart
Map of store locations
Sales performance graph
Visual representation of product perception
14
Which is a PR method?
Event sponsorship
TV ads
Sales calls
Direct mail
15
What is a benefit of segmentation?
Wider audience
Targeted marketing
Increased costs
Random marketing
16
True or false: Geographic segmentation considers age
True
False
17
True or false: Direct marketing uses TV ads
False
True
18
Which is a type of sales promotion?
Coupons
Surveys
Calls
Emails
19
Which factor is part of PESTEL?
Political
Professional
Psychological
Personal
