stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Consumer Behaviour Flashcards | StudBud
Explore
/
Consumer Behaviour
Consumer Behaviour
42 terms
·
StudBud Administration
·
5 plays
Imported from external platform
Flashcards
42 cards
F
Practice quiz
P
Host live
L
Questions
42
Answers
1
Which of these comes first?
Product concept
Production concept
Selling concept
Marketing concept
2
Consumers assimilate new information about attitude objects in light of what they already know/feel - choose theory:
Theory of cognitive dissonance
Self-perception theory
Social judgement theory
Balance theory
3
What are NOT parts of brand equity?
Loyalty
Awareness
All of these are parts of brand equity
Perceived quality
4
What conflict can you best solve by offering discounts?
Approach-avoidance conflict
Avoidance-approach conflict
Approach-approach conflict
Avoidance-avoidance conflict
5
What is the approach-approach conflict?
A person chooses between two desirable alternatives
A person faces a choice with two undesirable alternatives
A person desires a goal but wishes to avoid it at the same time
6
What are reciprocity scarcity examples of?
Advertising
Persuasion
Liking
Brand personality
7
What is it called when a group of respondents are asked about their motives, opinions,... towards something?
Question group
Focus inquiry
Focus group
Group inquiry
8
What is culture according to a quote by Hofstede?
concepts and objects acquired by a group of people over generations
the cumulative deposit of knowledge, experiences, beliefs, values, ...
a society's personality
a collective programming of the mind that distinguishes groups
9
What is a fundamental task for marketing strategies because it influences consumer confidence and behaviour?
Warner's analysis
social-prestige analysis
demographic-economic analysis
social class analysis
10
What is not a dimension of national culture according to Hofstede?
Asparagus
Power distance
Indulgence
Individualism
11
• The individual feels that the purchase or use of a particular brand will enhance their image. What influence is this?
Personality influence
Utilitarian influence
Informationalinfluence
Value-expressiveinfluence
12
Which component comes first according to the ABC-model
Cognition
Affect
Behaviour
Depends
13
What is it called when consumers try to reassure themselves on their decision after a purchase?
Value gap
Cognitive dissonance
Cognitive reassurance
Post-purchase evaluation
14
What is brand personality?
All of these
Set of traits people attribute to a product as if it were a person
The image a company designs for their brand
Consumers preferred brand profile according to their personality
15
What components is the Hollingshead Index composed of?
Occuoation and income
Occupation, income source, type of house and dwelling area
Occupation and income source
Occupation and Education
16
What is proactive interference?
you forget things after some time
information learned earlier blocks memory for information learned later
information learned later blocks memory for information learned earlier
information remembering capacity is limited
17
What is true for a microculture in comparison to a subculture?
not chosen voluntarily
more permanent
based on demographics
depends on the smallest units of organisation
18
A child wants to buy new crayons. What role do her parents have in this purchase?
Initiator
Decider
None of these
User
19
What do you call it when one customer recommends a product to someone else?
CRO
ROI
WOM
PPL
20
What does the scenario on the middle depict?
No problem
Need recognition
Opportunity recognition
Desire recognition
21
The individual is asked which social class his acquaintances belong to. What is this method called?
Objective method
None of these
Reputational method
Subjective method
22
The market is made up of groups of customers with similar needs or sought benefits. What do you call this?
market segmentation
market distribution
attribute marketing
market clusters
23
What is harder?
Recall
Recognition
24
The higher your score on Warner's Index...
the higher your income.
the lower your social class.
the lower your income.
the higher your social class.
25
What level does very low involvement lead to in consumer decision making?
Extensive Problem Solving
Limited Problem Solving
Routine Response Behaviour
Intermediate Problem Solving
26
What class do most people think they belong to (often incorrectly)?
Upper class
Lower middle class
Middle class
Lower class
27
What is the money available to a household over and above that required for a comfortable standard of living called?
Disposable income
Discretionary income
Consumption
Savings
28
When does motivation occur?
Wehen a consumer has a desire
When a consumer has persistence
When a consumer has strength
When a consumer has a need
29
Which of these is NOT a consumption motive according to Ernest Dichter?
Youth and vitality
Moral purity/cleanliness
Love and affection
Masculinity virility
30
Which of these is a compensatory rule?
Elimination-by-aspects
Conjunctive
Simple additive
Lexicographic
31
What factors is social class NOT composed of?
Power
Wealth
Prestige
Esteem
32
A nurse becomes a teacher: What kind of mobility is this?
Horizontal
Upward
Vertical
Downward
33
Stimulus that elicits response is paired with stimulus that initially does not elicit a response - choose theory:
Instrumental conditioning
Operant conditioning
Classical conditioning
Observational learning
34
What is not one of the consumers possible buying roles?
Influencer
Informer
Payer
Advertiser
35
"overt behaviors that have been passed down from one generation to the next" - what can this be described as?
Custom
Norm
Ritual
Myth
36
What is the correct formula for calculating Warner's Index?
ISP= (occupation x 4) + (education x 3)
ISP= (occupation x 7) + (education x 4)
ISC=(occupation*4)+ (income source*3)+ (type of house*3)+ (dwelling area*2)
ISC= (occupation*4) + (income*3) + (type of house*3) + (dwelling area*2)
37
Which of these is pleasure oriented?
all of them
ID
EGO
SUPER EGO
38
What is an absolute treshold in the context iof perception?
A stimulus comes within the range of someone’s sensory receptors
The minimum amount of stimulation a person can detect
Stimuli below the level of consumer’s awareness
The ability of a sensory system to detect changes
39
If the message is largely independent of the situation and people involved, we are talking about a...
Restraint culture
High-context culture
Low-context culture
Uncertainty avoiding culture
40
How can we increase involvement?
Appeal to consumer hedonic needs
Use consumer-generated content
All of these
Include celebrity endorsers and testimonials
41
What is not a component of the Fishbein attitude model?
Price
Consumer
Attribute
Brand
42
What is perception?
The same as sensation
A three-stage process that translates raw stimuli into meaning
The immediate response of our sensory receptors to basic stimuli
