Advertising Chapters 1 & 2 - review for test

Purchases that are based on facts or logic are influenced by  __ motives.

Alex grabbed a celebrity gossip magazine that was on the rack at the checkout. This is a _ product.

This broadcast media allowed advertisers to narrow the psychographics of their intended audiences.

The use of advertising to support and improve the environment is known as   green marketing.

Which of the following is NOT one of the five areas of personal needs identified by Abraham Maslow?

Industry groups, often called trade associations, are founded and funded by businesses operating in a specific industry.

Someone purchasing an automobile or a new home is likely using   ___.

Limited decision making is often involved in _____ purchases.

When you purchase your favorite candy bar at a convenience store, you are probably using which type of decision making?

A paid form of communication intended to inform, persuade, and remind an audience to take some kind of action is called

The words used in an advertisement are the responsibility of the

The end user of a product or service is a(n)  

Mrs. Dunovant always buys Jiffy peanut butter because "choosy mothers choose Jif". What type of buying motive is this?

When did Internet ADVERTISING come onto the scene?

The first step in the consumer decision-making process is to