What is Economic Convergence?

Merging of Internet/telecomm companies w/ traditional media companies

Which of the following is an example of astroturfing?

A large corporation secretly funds a movement to seem like grassroots

Which of the following best describes the concept of product placement in mass media?

Advertising where products are integrated into programming to promote them

What is NOT an example of media literacy?

Trusting info that solely comes from newspapers

What is one challenge the recording industry is likely to face in the near future?

saturation of the streaming market

In mass communications, still images, or photographs, continue to perform which main functions?

Both surveillance and Cultural Transmission

What is one of the main concerns that John Oliver highlights about sponsored content in journalism?

Sponsored content blurs the line with news & ads, misleading viewers

What are the three types of convergence in media ?

Technological, Economic, Cultural

Citizen journalism is...

Regular people creating/sharing news

Which statement is true of the influence of social media on political communication?

Grassroots mobilization and engagement is more prevalent

Product placement began because advertisers were afraid that...

Consumers forwarded through commercials when watching recorded programs

What is Media Grammar?

Underlying rules, structures and patterns by which a medium presents itself

Which is true pertaining to media literacy?

Developing media literacy is an ongoing process, not simply a goal.

What role does viral marketing play in the digital media landscape?

It allows popular content to reach millions without corporate promotion

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COMMRC 0320 Test One

81 termsStudBud Administration38 plays

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Questions 81

Answers

1
How have newspapers attempted to generate revenue as the print advertising has steady declined?
making news channels free
adding digital subscriptions
more ads
getting rid of online content
2
Gamification is the replacement of the real world with a virtual environment.
False
True
3
Which of the following is an example of hypertext?
buttons
written text
badges
icons
4
Can local businesses script promotional ads or interviews to air on local news broadcasts?
True
False
5
What type of media convergence DOES NOT exist?
Cultural Convergence
Economic Convergence
Technological Convergence
Television Convergence
6
What is Economic Convergence?
The assembly of computing, telecomm, and media in the digital space
The separation of independent media from traditional media companies
Merging of Internet/telecomm companies w/ traditional media companies
Traditional media companies lessen in numbers, increase in power via mergin
7
Surveillance is primarily the journalism function of mass communication.
True
False
8
Which of the following is an example of astroturfing?
A company using customer data to target ads
A person passively reading discussion boards without contributing
A user creating a fake profile to deceive others online
A large corporation secretly funds a movement to seem like grassroots
9
Media convergence refers to the integration of multiple forms of media. Which shows an example of media convergence
Social media
print
Television
all of the above
10
What is a phonograph?
A chart displaying Phone records
A machine used to transmit tapping noises decoded into messages
The act of talking on the phone
Circular Talking Machine
11
___ is when framed conversations are intensified as people surround themselves with others with agreeing view points
Wavelength effect
Echo effect
Depiction effect
Repetition effect
12
What book is considered the beginning of mechanical printing
Gutenburg Bible
none of these are correct
Koran
The Torah
13
Which of the following are important roles of local papers?
Provide a legal record of the community's public communications
All of the above
Run obituaries and various announcements
Carry extensive advertising for community products, services and businesses
14
Who was credited with making the first mechanical printing press?
Aaron Burr
Edward Noma
Wilbur Schramm
Johannesburg Gutenberg
15
In the United States two-thirds of newspaper revenue comes from advertising.
True
False
16
Which of the following best describes the concept of product placement in mass media?
The use of social media influencers to endorse products in online videos
Advertising where products are integrated into programming to promote them
When media companies create original products to feature in their programs
Directly advertising products through commercials during media programming.
17
A feature on a website which recognizes previous users to push personalized content based previous history is known as..
Oligopoly
cookies
Synchronous Media
UGC (user generated content)
18
What is NOT an example of media literacy?
Producing videos for social media that cover specific topics
Trusting info that solely comes from newspapers
Analyzing tweets made by politicians & forming your own opinion on a topic
Noticing a change of tone in a film
19
Which of the following is NOT a function of print media?
Manufacturing of goods
Diffusion of Ideas and Knowledge
Transmission of Culture
Entertainment
20
Eadweard Muybridge’s forst used serial photographs shown in rapid succession to depict what?
A bird
A carpenter
A horse
A sled
21
What is one challenge the recording industry is likely to face in the near future?
saturation of the streaming market
decreased interest in live performances
abundance of radio airplay
overproduction of physical albums
22
Sinclair and Tribune successfully merged into a singular partner company
False
True
23
Which of the following are examples of critical thinking skills to use when encountering and understanding media?
Consider the source of the media
Examine the purpose of the media
Analyze which stereotypes are presented
All of the above
24
Freemium is a subscription model where some content is free but a subscription is required to use all the sites features
False
True
25
Where did moveable type originate?
South America
Europe
North America
Asia
26
Which is the first recorded medium to be invented?
Phonograph
Telephone
Gramophone
Graphophone
27
In mass communications, still images, or photographs, continue to perform which main functions?
Both surveillance and Cultural Transmission
Cultural transmission
None of the above
Surveillance
28
What is one of the main concerns that John Oliver highlights about sponsored content in journalism?
Sponsored content help news stations financially stable w/ no consequence
Sponsored content blurs the line with news & ads, misleading viewers
Sponsored content is clearly labeled so viewers can easily differentiate it
Sponsored content allows for more diverse perspectives
29
What is the first photo technology called?
Collodion
Calotype
Daguerreotype
Talbot
30
What was the first means of electronic communication?
Typewriter
Television
Telephone
Telegraph
31
Which is NOT a core type of mass communication?
film
newspaper
texting in a group chat
Television
32
framing is the presentation and communication of a message in a particular way that influences our perception of it
False
True
33
What is the term for the period when a movie is heavily promoted before its release?
Pre-production
Post-release
Marketing Window
Release Window
34
consolidation is a process where traditional media companies have grown fewer and larger in the past fifty years
False
True
35
What are the three types of convergence in media ?
Economic, Political, Cultural
Cultural, Historical, physical
Technological, Economic, Cultural
Technological, psychological, physical
36
A catfish is someone who fakes an online profile, usually to get someone else to fall in love with the fake persona.
True
False
37
Which of the following is NOT a characteristic belonging to magazines?
The term Muckrakers was coined due to them
Published at a fast rate
Longer treatment of topics
Printed on high quality paper
38
Citizen journalism is...
Newspaper articles
Regular people creating/sharing news
Government creating news
Regular advertisements throughout stream
39
Which statement is true of the influence of social media on political communication?
It has made political communication less accessible
Grassroots mobilization and engagement is more prevalent
Social media has no effect on political campaigns
It only serves to spread misinformation
40
Cord-nervers are those who have known only mobile or wireless internet-delivered TV.
True
False
41
What is the most reliable measurement for determining usage levels?
indirect digital audience
direct digital audience
observed digital audience
assumed digital audience
42
Spotify pays every artist per stream that the artist gets.
True
False
43
Which function of Mass Communication is focused on shaping public opinion?
Entertainment
Survelliance
Socialization
Correlation
44
Product placement began because advertisers were afraid that...
Consumers did not like/resonate with commercials
Consumers forwarded through commercials when watching recorded programs
Commericals were becoming too expensive to run
Consumers were not being targeted well enough with commercials
45
What is Media Grammar?
Underlying rules, structures and patterns by which a medium presents itself
A specific type of wording only used on Digital Medias
The layout of a post
The language used within the Media
46
Tomato gate was started because of a comment made by a radio host that said playing women on the radio would drop rating
True
False
47
The process where media helps individuals understand their own roles in society is ____
Entertainment
Correlation
Convergence
Cultural Transmission
48
Ann S. Stephens wrote the first dime novel
False
True
49
Which is true pertaining to media literacy?
You can attain perfection regarding your media literacy.
It's not helpful to learn new media skills. Instead stick to what you know
Developing media literacy is an ongoing process, not simply a goal.
It's not imperative for people to think critically about media content
50
What is the term for "user created code changes that alter how video games are played or look"
code switches
mods
adjustments
game changed
51
What role does viral marketing play in the digital media landscape?
It focuses solely on selling physical products online
It ensures that corporations maintain control over media distribution
It entirely replaces word of mouth advertising
It allows popular content to reach millions without corporate promotion
52
Which of these concepts would be considered "Web 1.0"?
Email
Wikis
Interactive websites
Social networks
53
One of the most powerful media of mass communication around the world
radio
social media
tiktok
podcasts
54
What is a theory that people actively seek out media to satisfy specific needs and desires?
Media Convergence
Uses/Gratification Theory
Cultivation Theory
Agenda Theory
55
What was the first graphical web browser that was created?
Microsoft's Internet Explorer
Mosaic
Erwise
Viola
56
Can you trust local news to be completely unbiased? Why?
No, because they maliciously want to polarize their community
No, they must conform to the bias of their parent broadcasting company
Yes, because they don't cover any stories large enough to apply bias to
Yes, because they have the community's best interest in mind
57
folksonomies are collections of tags created by users that provide metadata (data about data) regarding information
True
False
58
What does media of mass communication refer to?
Communicating between large numbers of people widely through space and time
Communicating between two people over social media
Distribution of information to large audiences through printed materials
Sending out a message via postal mail
59
What does FM stand for?
Frequency Modulation
Force Modulation
Frequency Mode
Fun Music
60
The __________ is the number or percentage of readers of the news paper
codex
muckrakers
circulation
readership
61
Women in country music are paid significantly less than men and are considered not typical country
True
False
62
Local news stations can choose to remain impartial in their news when acquired by larger broadcasting corporations
False
True
63
Long-tail marketing and distribution allows businesses to succeed by selling a _____ variety of items but ____ of each
Greater; Greater
Fewer; Fewer
Greater; fewer
Fewer; Greater
64
Broadcasting corporations can force their local subsidiaries to broadcast exactly what they wish to be broadcasted.
True
False
65
Which of the following is NOT true regarding music streaming?
MP3 and iPods helped the music industry see boosts from digital downloads
CD sales increased as more people logged on to stream music on computers
CDs became the standard medium in the 1990s.
Software like Napster paved the way for a new era of piracy.
66
Surveillance refers to the role that journalism plays in providing information about processes, issues, events, etc.
True
False
67
Select what is true regarding the concept of semiotics
Scholars argue that semiotics is irrelevant to todays communications.
In semiotics, "sign" only refers to visual images.
Context plays a major role in the audience's understanding of the signified
Knowledge of semiotics is not necessary for a deeper understanding of comms
68
What was the primary benefit of the Penny Press in the 1830s?
It was written exclusively for political elites
It was affordable and aimed at attracting a large audience
It relied on subscriptions rather than advertisements
It was the first form of digital news
69
Agenda setting is the media's role in deciding which topics to cover and in turn which topics the public deems important
False
True
70
The study of signs and symbols is known as semiotics
False
True
71
The first "talkie" movie was Gone With the Wind (1939)
True
False
72
What is the study of semiotics?
the trend of the economy
regulation of media by the government
signs, symbols, and theoretical approach to media literacy
monopolies
73
The penny press made the news accessible for everyone, not just elites in society
True
False
74
Asynchronous media requires the audience to be assembled simultaneously.
True
False
75
Cultural transmission is the process of passing on culturally relevant knowledge, skills, attitudes, and values
True
False
76
The definition of Mass Communication is communication to large group(s) of people that are unknown to the sender
False
True
77
Consolidation and convergence are synonyms and can be used interchangeably
False
True
78
Which is not an example of interactivity?
Following a store link from a brand that you on enjoy
Watching a program on television and changing the channels
Sending a email to your teacher
Joining in on a Twitter thread
79
What does UI mean
United Interface
User Internet
User Interface
Used Internet
80
Which of the following is true about media oligopoly's?
They can determine content distributed to consumers
They affect price of media for both advertisers and consumers
Both of these are true
81
Media literacy only involves understanding how to use technology effectively.
False
True

COMMRC 0320 Test One Flashcards | StudBud