Intro to Business: Marketing concepts

The core marketing concepts is based on three elements which is

A place where buyers and sellers gathered to exchange their goods.

A company 'copying' a RM10 price cut with another company. Which market strategy this company is using?

Branding is under concept of 'Promotion' marketing mix (7Ps)

Effective marketing positioning is called differentiating positioning?

Marketing is done by companies to fulfill customers' ______

"Market niches” means only serve one or a few special segments of customers

A need is a demand backed by buying power. True or False?

Which statement is NOT TRUE on old marketing thinking?

Salesperson training is under which component in 7Ps mix?

One of the 7Ps of marketing

Difference between the values the customer gains from owning the product and paying the product is customer value

Is People aspect important for services organisation?

A product must meet the aspect of functionality, brand, packaging and service

Marketers need to build long-term relationships with valued customers, distributors, dealers, and suppliers?

4Cs is ________________

If you cannot tell, means you cannot sell. True or False?

The process of dividing a market into distinct groups of buyers with different needs & characteristics-Segmentation

Services means physical and tangible product.

Market leadership means occupying a small segment in the whole marketplace.