Duplicate of Persuasive Appeals

Using sad music and cute animals

The use of a statistic is an example of

Presenting the product as ethically or environmentally responsible is an example of

Appeals to credibility, moral, and ethics

Appeals to logic using evidence, facts, and statistics

Using fear or intimidation

This commercial is an example of

A celebrity endorsing a product is an example of

Using a scientific study to sell the product

This commercial is an example of

Mother and child on a diaper commercial is an example of

Appeals to emotions, pulls at the heartstrings

"I'm Hillary Clinton, and I approve this message"