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Marketing Pre Test
Marketing Pre Test
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Introduction to Business & Marketing, Core Concepts of Business & Marketing #business #marketing
Flashcards
40 cards
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Practice quiz
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Questions
40
Answers
1
Which leadership style is used in a one-to-one setting when an individual needs to improve?
visionary
facilitating
coaching
affiliative
2
True or False: Advertisers should make socially responsible advertisements.
True
False
3
True or False: there are four P's in the marketing mix.
True
False
4
True or False: leadership traits include motivation, confidence, communication, and integrity.
True
False
5
Which function of management includes setting goals & objectives?
evaluating
directing
planning
organizing
6
The person who buys the products is considered the _________?
Consumer
User
Customer
None of the answers
7
True or False: consumers and customers are the same thing.
False
True
8
True or False: customer profiling is can be beneficial for the customer. (Example Safeway Card)
False
True
9
Which kind of business grows products or takes raw materials from nature?
service provider
marketer
manufacturer of finished goods
extractor of raw goods
10
Which function of management includes gathering resources and hiring & staffing decisions?
implementing
organizing
controlling
planning
11
True or False: marketing functions are decisions related to the business.
True
False
12
Questioning, listening, and observing are strategies used to:
approach a customer
determine needs
overcome objections
present a product
13
Which leadership style asks the same of everyone & sets high performance standards?
facilitating
commanding
coaching
pace-setting
14
Decisions about customer payment options are part of which marketing function?
pricing
financing
selling
promotion
15
True or False? Consumers may not always be the customer of company.
True
False
16
Offering a student discount is an example of which marketing function?(What P?)
PSM
place
pricing
financing
17
Which step of the selling process includes relationship building?
overcome objections
follow up
present product
suggestion selling
18
Which segmentation factor is based on where consumers live, travel and shop?
behavioral
psychographic
geographic
demographic
19
Ford is an example of which kind of business?
extractor
service
marketer
manufacturer
20
True or False: leadership and management are the same thing.
False
True
21
Dick's Sporting Goods is an example of which kind of business?
marketer
extractor
service
manufacturer
22
Which function of management assesses performance and monitors customer satisfaction?
evaluating
staffing
controlling
directing
23
Exxon-Mobil is an example of which kind of business?
extractor of raw goods
manufacturer
service
marketer
24
True or False: a person might change leadership styles depending on the situation.
False
True
25
Which function of management includes monitoring quality standards and problem solving?
implementing
evaluating
controlling
planning
26
Which function of management includes guiding day-to-day tasks by providing leadership?
directing
performance reviews
organizing
evaluating
27
Wedding planners and landscapers are examples of which kind of business?
marketer
manufacturer
extractor
service
28
Age, gender, marital status, and occupation are examples of which segmentation factor?
demographic
geographic
psychographic
behavioral
29
Demonstration, substitution, and third party are strategies used to:
overcome objections
determine needs
approach a customer
present a product
30
A particular group of consumers at which a product or service is aimed.
Target Market
Marketeers
Service provider
Market Share
31
True or False: a target market is a group of consumers with similar wants & needs.
False
True
32
Display, demonstration, and customer involvement are strategies used to:
overcome objections
approach a customer
determine needs
present a product
33
Offering sales online is part of which marketing function?
distribution
selling
PSM
promotion
34
Which leadership style uses team building to create harmony in a group?
visionary
commanding
affiliative
pace-setting
35
Which kind of business offers intangible goods through human effort (labor)?
marketer
extractor
service
manufacturer
36
Which segmentation factor includes attitudes, values, interests, and opinions?
geographic
psychographic
demographic
behavioral
37
Non industrial products intended for personal use by the general public are what type of goods?
dynamic
services
raw materials
consumer goods
38
Designing, developing, and improving products is part of which marketing function?
selling
MIM
PSM
promotion
39
Asking for each customer's zip code is an example of which marketing function?
financing
PSM
MIM
selling
40
Which kind of business converts raw materials into a form that consumers can use?
service
marketer
extractor
manufacturer
