Introduction to WJEC AS Media Studies 2017-18

Question 1

An interactive audience that participates culturally in a product is known as a...

Accepted Answer

Prosumer

Question 2

What name is given to a single company that controls the production and supply of the product?

Accepted Answer

Vertical integration.

Question 3

What demographic are the majority of video gameplayers?

Accepted Answer

8-17

Question 4

What male representation is alternative to the stereotypical 'alpha'?

Accepted Answer

Beta

Question 5

PCC (Press Complaints Commission) disbanded over poor media regulation, who replaced them?

Accepted Answer

IPSO (Independent Press Standards Organisation)

Question 6

'Representation' is a key feature of Media. What does it mean?

Accepted Answer

How something is shown or portrayed.

Question 7

Horizontal integration = one company owns more in the same industry. Who owns more here?

Accepted Answer

NewsCorp

Question 8

What name is given when different parts of a company work together to promote related products?

Accepted Answer

Synergy

Question 9

The concentration of media ownership by a smaller number of companies is known as...

Accepted Answer

Oligopoly

Question 10

What is the name of a male dominated society which subjugates the role of women?

Accepted Answer

Patriarchy

Question 11

What is the name given to a smaller company owned by a parent company?

Accepted Answer

Subsidiary

Question 12

What is an 'ideology'?

Accepted Answer

Views, attitudes, values and beliefs.

Question 13

Neale stated that 'genres are instances of repetition and difference', but what is a 'genre'?

Accepted Answer

A type or category of a text

Question 14

A 'denotation' in Media Studies is defined as what in a textual analysis?

Accepted Answer

What you see

Question 15

Young and Rubicam's Four Consumers theory created effective media psychographics. Who are they?

Accepted Answer

Mainstreamers, aspirers, explorers, succeeders, reformers.

Question 16

Perkins researched 'stereotypes' with intriguing sociological findings. What does it mean?

Accepted Answer

Generalizations that categorize groups.

Question 17

A 'connotation' in Media Studies is defined as what in a textual analysis?

Accepted Answer

What it means

Question 18

Hall explored responses to representation. What did he think meanings are produced through?

Accepted Answer

Signs and codes

Question 19

When a company owns two or more different types of media, what is it known as?

Accepted Answer

Cross media ownership

Question 20

'Mise-en-scène' translates to 'placing on stage', but what does it mean in a Media context?

Accepted Answer

Everything within the frame

Question 21

What is the movement which campaigned for women's rights and gender equality?

Accepted Answer

Feminism

Question 22

What term is given to a film that has many white ethnic characters but only one who is black?

Accepted Answer

Tokenism

Question 23

One Gauntlett theory is where the audience had media autonomy to create their own...

Accepted Answer

Identities

Question 24

Hall accepted that audiences were active and not passive and mediated texts in three ways:

Accepted Answer

Preferred, negotiated, oppositional.

Question 25

What are 'codes and conventions' in Media Studies?

Accepted Answer

An expected set of signs, symbols and features in a text.

Question 26

What name is given to a large organisation that has interests across different industries?

Accepted Answer

Conglomerates

Question 27

What is the name given when two or more types of media come together?

Accepted Answer

Convergence.

Question 28

Todorov's 5-stage narrative: equilibrium, disruption, recognition, attempted restoration and...

Accepted Answer

New equilibrium

Question 29

What is the name given to the number of copies a publication reaches (or is distributed to)?

Accepted Answer

Circulation

Question 30

The Times, The Guardian, The Telegraph and The Independent are all what type of newspaper?

Accepted Answer

Broadsheet

Question 31

What is the name of an opening shot which reveals the geographical location and scene context?

Accepted Answer

Establishing shot

Question 32

When someone deconstructs a media text critically and analytically, what is it known as?

Accepted Answer

Mediation

Introduction to WJEC AS Media Studies 2017-18

Questions 32

Introduction to WJEC AS Media Studies 2017-18

Questions 32