Fashion Marketing Semester Review

Question 1

All of the different products that a company sells is called its....

Accepted Answer

product mix

Question 2

Image includes all of the following except:

Accepted Answer

your target market

Question 3

Social media does not impact consumer behavior.

Accepted Answer

False

Question 4

Logos are a very important part of each designer's image building process.

Accepted Answer

True

Question 5

A marketing mix is a blend of features that satisfies a chosen market, including...

Accepted Answer

product, price, place & promotion

Question 6

The identity given to a store or product and gives it a personality is....

Accepted Answer

brand image

Question 7

Price is....

Accepted Answer

amount of money charged for a product

Question 8

If retailers do not define their target market, they usually end up satisfying no market at all

Accepted Answer

TRUE

Question 9

Which is NOT one of the 7 Functions of Marketing?

Accepted Answer

quality

Question 10

The Trickle-Up Theory is....

Accepted Answer

Lower-class fashion influences upper-class fashion

Question 11

What is a niche market?

Accepted Answer

narrowly selected target market segment

Question 12

The stages of the fashion cycle illustrated on a bell-shaped curve is called...

Accepted Answer

the merchandise acceptance curve

Question 13

Statistics that describe a population in terms of age, gender, income, etc. is called...

Accepted Answer

demographics

Question 14

What is the first step in the market research processes?

Accepted Answer

determine the info you need

Question 15

Figuring out the best way to get a product of service to the customer is called...

Accepted Answer

distribution

Question 16

Which isn't a method of sales promotion?

Accepted Answer

refund of the sale

Question 17

Which is NOT one of the 4P's of marketing?

Accepted Answer

planning

Question 18

Which of the following is NOT a stage in the product life cycle?

Accepted Answer

peak

Question 19

The Trickle-Down Theory is...

Accepted Answer

Upper-class fashion influence lower-class fashion

Question 20

A fad is a long lived fashion trend.

Accepted Answer

False

Question 21

Fashion leaders wear styles after the fashions have become well-established.

Accepted Answer

False

Question 22

Examples of retail merchandise fixtures are all except...

Accepted Answer

packaging

Question 23

The two main types of display windows are....

Accepted Answer

enclosed windows and open windows

Question 24

Public relations is a piece of what part of the marketing mix?

Accepted Answer

promotion

Question 25

"Grunge" fashions started on the streets. New garments were made "distressed" with tears.

Accepted Answer

Trickle-Up Theory

Question 26

Brand, store, or product image is....

Accepted Answer

it's personality, how the store is perceived by the public

Question 27

Advertising is...

Accepted Answer

paid message of communication

Question 28

A market is made up of potential customers who...?

Accepted Answer

want and can pay for a product

Question 29

What word is used to describe a product that is no longer in fashion?

Accepted Answer

obsolete

Question 30

The covering, wrapper, or container in which some items are placed is the:

Accepted Answer

packaging

Question 31

Doing a survey to gather data on customer preference is an example of....

Accepted Answer

target market research

Question 32

All are factors that influence the fashion movement except:

Accepted Answer

consumers gain or lose weight

Question 33

What describes putting the right product in the right place at the right price and time?

Accepted Answer

marketing

Question 34

Visual merchandising is 3-D, which is more effective than flat drawings or photos.

Accepted Answer

TRUE

Fashion Marketing Semester Review

Questions 35

Fashion Marketing Semester Review

Questions 35