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Unit 5 Marketing Review Flashcards | StudBud
Unit 5 Marketing Review
1 / 18
Which of the following is a difference between the marketing concept and the selling concept?
A
marketing concept takes inside-out perspective, selling takes outside-in
B
marketing focuses on customer needs, selling focuses on existing products
C
marketing is customer conquest, selling is targeting right customers
D
marketing is product-centered, selling is production-centered.
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