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Marketing Concepts
Marketing Concepts
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Marketing terminology, segmentation, pillars, foundations
Flashcards
34 cards
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Practice quiz
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Questions
34
Answers
1
True or False: Companies cannot satisfy all consumer needs
false
true
2
Reaches customers through general advertising media and personal contact
inbond marketing
mass marketing
outbound marketing
emotional marketing
3
Television advertisements, face-to-face meetings, and blanket e-mails are examples of ...
inbound marketing
outbound marketing
4
Person who buys the product
customer
consumer
5
Pillars of marketing:
Obtaining the
money
necessary for business operations
Promotion
Financing
Distribution
Product/Service Management
6
Person who uses the product
consumer
customer
7
4 Foundations: Understanding
business principles
used in marketing
Communication and Interpersonal skills
Business, Management and Entrepreneurship
Economics
Professional development
8
Focuses on attracting customers to a business through tailored content
inbound marketing
mass marketing
emotional marketing
outbound marketing
9
Pillars of marketing: Developing, improving and maintaining a
product mix
Financing
Distribution
Product/Service Management
Promotion
10
Divides consumers according to whether they are male or female
Segmentation by ethnicity
Segmentation by gender
Segmentation by income
Segmentation by age
11
Strategies include: personalization and relevant content
outbound marketing
mass marketing
inbound marketing
emotional marketing
12
Are the most technologically savvy and most likely to multitask
Generation Y
Generation Z
Baby Boomers
Generation X
13
Pillars of marketing: Providing consumers with the products and services they
desire
Product/Service Management
Selling
Distribution
Financing
14
4 Foundations: Applying
interpersonal communication
strategies
Economics
Business, Management and Entrepreneurship
Professional development
Communication and Interpersonal skills
15
True or False: Target markets are similar groups of consumers a company wishes to attract
True
False
16
Can be considered interruptive forms of marketing
outbound marketing
inbound marketing
mass marketing
emotional marketing
17
Consists of dividing people by age and targeting a certain age
Segmentation by income
Segmentation by gender
Segmentation by age
Segmentation by ethnicity
18
Includes 52 million people in U.S.
Caucasian population
Asian-American population
African-American population
Hispanic population
19
4 Foundations: Understanding
economic principles
used in marketing
Economics
Business, Management and Entrepreneurship
Communication and Interpersonal skills
Professional development
20
Are arguably most educated: 29% college educated; Are big spenders in electronics, clothing
Baby Boomers
Generation Y
Generation X
Generation Z
21
States businesses must satisfy the needs & wants of customers to compete in the marketplace
mass market
market concept
target market
market segmentation
22
Money left after taxes are taken out of paychecks
discretionary income
dedicated income
disposable income
delightful income
23
Groups consumers by ethnic background
Segmentation by gender
Segmentation by ethnicity
Segmentation by age
Segmentation by income
24
True or False: You must reach the right people with the right product at the right place /time
false
true
25
Pillars of marketing: Applying promotional
techniques
to potential consumers
Pricing
Financing
Promotion
Distribution
26
Pillars of marketing: Managing market
information
to maximize business
decisions
Marketing Information Management
Distribution
Financing
Product/Service Management
27
Are more likely to be immune to traditional marketing pitches and tend to be less brand loyal
Generation Y
Generation Z
Baby Boomers
Generation X
28
Money left after basic living expenses have been paid (bills, groceries, etc.)
delightful income
discretionary income
disposable income
dedicated income
29
Statistical data which describes a population through personal characteristics
graphic design
demographics
geographics
graphic calculator
30
Pillars of marketing: Using
channels
to get products to consumers
Selling
Distribution
Marketing Information Management
Financing
31
Are of interest to companies promoting products related to aging populations
Generation Y
Baby Boomers
Generation X
Generation Z
32
Pillars of marketing: Determining prices for products in order to
maximize profit
Distribution
Promotion
Financing
Pricing
33
4 Foundations: Recognizing and using strategies for
career growth
Communication and Interpersonal skills
Business, Management and Entrepreneurship
Economics
Professional development
34
Blog posts, infographics, webinars, podcasts and social medias are examples of ...
inbound marketing
outbound marketing
