COMM 2042 Review of Chapters 1, 2, 3 & 4 spring 2019

Question 1

This person is also known as "The father of PR" & did PR for the railroad & the coal industry.

Accepted Answer

Ivy Ledbetter Lee

Question 2

Which of the following is an example of a logos appeal?

Accepted Answer

facts and figures

Question 3

Which of the following as an example of an ethos appeal?

Accepted Answer

disclosure of years of experience/training

Question 4

What are the two routes called in Elaboration Likelihood (ELM) Model?

Accepted Answer

central & peripheral

Question 5

This profession/approach involves the production of commercials & ads in print & digital forms

Accepted Answer

advertising

Question 6

As a result of revisions in 2000, which of the following are true of the PRSA code of ethics?

Accepted Answer

There were added illustrations to help better practice, There was more focused on universal values

Question 7

According to the book, most PR jobs are in which of the following sectors?

Accepted Answer

Corporations/Agencies

Question 8

This could potentially be seen as an example of what?

Accepted Answer

an unethical use of visual communication, poverty porn

Question 9

T or F? Monroe's Motivated Sequence suggests we first establish a need and then get attention

Accepted Answer

FALSE-you first have to get attention, then establish a need

Question 10

This theory says you use various media to satisfy certain "needs"

Accepted Answer

Uses & Gratifications

Question 11

What does it mean to do pro bono work?

Accepted Answer

doing professional work without pay (for the public good)

Question 12

Diffusion of Innovation says the folks who are the last to adopt something are called what?

Accepted Answer

laggards

Question 13

Which is an NOT an example of psychographic information?

Accepted Answer

age

Question 14

What are some of the areas that involve PR?

Accepted Answer

Event planning, Internal/Employee Communication, Reputation Management

Question 15

PR and Journalism both involve which of the following?

Accepted Answer

Public Service, Heavy writing, Finding Facts, Building Relationships

Question 16

Known as a master of "press agentry" & promoter with endless imagination

Accepted Answer

PT Barnum

Question 17

This theory holds that people are rational beings & make choices based on costs & benefits

Accepted Answer

Social Exchange Theory

Question 18

Ethics based on the impact actions have on people; greatest good for the greatest number

Accepted Answer

teleological ethics

Question 19

Corporate Social Responsbility (CSR) has seen a rise in recent years because many millennials

Accepted Answer

are active citizen consumers

Question 20

______ is the action of damaging the good reputation of someone; slander or libel.

Accepted Answer

defamation

Question 21

This theory says we aren't directly influenced by the media per se, it's our opinion leaders

Accepted Answer

two step flow

Question 22

Ethics based in a moral code (e.g., Bill of Rights, Bible, Ten Commandments, HIPPA, FERPA)

Accepted Answer

deontological ethics

Question 23

Which mass/mediated communication theory is best exemplified by the influencer marketing trend?

Accepted Answer

Two Step Flow

Question 24

Diffusion of innovation theory says those who adopt something first are called what?

Accepted Answer

diffusers, innovators

Question 25

Which of the following are true of PR?

Accepted Answer

It involves communicating with multiple stakeholders, In it's ideal form, it involves 2-way communication, it aims for consistency bt. organizational goals & society, it's generally viewed as leadership/management function

Question 26

An African American PR pioneer who worked for Coca Cola and the National Dental Association

Accepted Answer

Moss Kendrix

Question 27

Helped start one of the world's largest & most respected PR agencies; success in post WWII boom

Accepted Answer

Harold Burson

Question 28

She is considered the "First Lady of PR"; Her legacy is PR education.

Accepted Answer

Betsy Ann Plank

Question 29

Which is NOT an example of demographic information?

Accepted Answer

lifestyle

Question 30

This now debunked theory says we are incapable of resisting & our minds can be "injected"

Accepted Answer

Hypodermic Needle or Transmission Model

Question 31

Which of the following is an example of a pathos appeal?

Accepted Answer

opening with a funny story/image

Question 32

Ethics based on the context of the situation and social norms

Accepted Answer

ethical relativism

Question 33

This profession/approach mostly centers on an organization's relationships with its customers

Accepted Answer

Marketing

Question 34

What areas are on the horizon for PR's future?

Accepted Answer

an increased emphasis on ROI, integration of PR with Marketing & CSR, eye toward improved diversity & inclusion & globalization, Growth of Digital Media (e.g.,AR, VR and 360 degree video)

Question 35

What does IMC stand for?

Accepted Answer

Integrated Marketing Communication

Question 36

This PR pro was a proponent of persuasion & helped promote smoking among women

Accepted Answer

Edward Bernays

Question 37

True or False? Both journalists and PR professionals need strong written communication skills

Accepted Answer

TRUE

COMM 2042 Review of Chapters 1, 2, 3 & 4 spring 2019

Questions 37

COMM 2042 Review of Chapters 1, 2, 3 & 4 spring 2019

Questions 37