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BCM110 End of Session Quiz Flashcards | StudBud
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BCM110 End of Session Quiz
BCM110 End of Session Quiz
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1
Which cultural phenomenon is considered one of the earliest examples of a moral panic?
Internet chat rooms
Rock and roll music
Gothic novels
Video games
2
Which scholar coined the term "produser"?
Marshall McLuhan
Douglas Engelbart
Axel Bruns
Michel Foucault
3
Which group of individuals could be affected by mischaracterized or omitted audience data?
TV producers and executives
All of the above
Audiences themselves
Advertising agencies
4
Which metaphor was commonly used to describe the process of audiences being influenced by media messages?
Magic wand
Hypodermic needle
Sledgehammer
Thought Sponge
5
What cult musical inspired active participation in fan studies?
Chicago
Hamilton
Fame
The Rocky Horror Picture Show
6
Denotation refers to the literal or surface-level meaning of a sign or symbol.
False
True
7
A public sphere is ________?
A town where people gather
A 3D circle where people can think
All of the above
A forum where people can freely discuss ideas
8
What does the 'hypodermic needle' theory propose?
People are afraid of needles so they avoid communication
Audiences can develop a fear of needles by watching TV
Audience members actively decode and interpret messages
Messages are injected directly to the audience without any resistance
9
What is meant by the term "moral panic"?
A sudden increase in ethical awareness within society.
A collective effort to address social inequalities in a community.
A deliberate manipulation of public opinion by influential individuals
A widespread fear over a perceived threat to societal values or norms.
10
Which of the following Australian media outlets is NOT owned by Rupert Murdoch?
Nine News
News Corp Australia
The Australian
Sky News Australia
11
In the famous Bobo doll experiment, what did Albert Bandura conclude?
Aggression is primarily influenced by genetic factors
Parental influence is the sole determinant of aggression
Media violence has no impact on behavior
Watching violence promotes violence.
12
Which of the following media types are commonly associated with high culture?
Tabloid newspapers
Reality TV shows
Classical literature
Pop music
13
According to Jenkins (1992), which of the following are popular stereotypes about fan culture?
Brainless consumers of devalued cultural material
All of the above
Unable to separate fantasy from reality
Childish adults obsessed with trivia
14
Aristotle's model of communication is non-linear
False
True
15
Select all the examples of mediated public spheres below.
Twitter
Q & A TV Show
Keeping up with the Kardashians TV Show
Reddit Threads
16
Alix Earle is an example of a _________?
Celebrity
Micro-celebrity
Popular person
Star
17
According to Louis Althusser, how does ideology function in society?
Represents the imaginary relationship of individuals to the real world
It promotes individual creativity and expression.
Ideology reflects the real world
It serves as a tool for social control and domination.
18
Which celebrities have been dubbed 'super celebrity activists'?
Leonardo DiCaprio and Kate Winslet
George Clooney and Kendall Jenner
Angelina Jolie and George Clooney
Angelina Jolie and Brad Pitt
19
According to active audience theories, in today's media landscape, audiences are more likely to:
Remain disengaged and indifferent
Ignore media content entirely
Passively consume media without involvement
Express their opinions and perspectives
20
Who invented this communication model?
Edward T. Hall and Erving Goffman
Claude Shannon and Warren Weaver
Noam Chomsky and Ferdinand de Saussure
Marshall McLuhan and Harold Innis
21
Which famous painting is referenced in this meme?
The Starry Night by Vincent van Gogh
The Persistence of Memory by Salvador Dalí
Mona Lisa by Leonardo da Vinci
The Treachery of Images by René Magritte
22
What kind of media practice is depicted in the given clip from the Hunger Games?
Documentary
Entertainment
News reporting
Propaganda
23
Who is credited with coining the term "public sphere"?
Jürgen Habermas
Stuart Hall
Pierre Bourdieu
Michel Foucault
24
Which key media theory was developed by Stuart Hall?
Cultivation theory
Encoding/decoding theory
Passive Audience Theory
Agenda-setting theory
25
In semiotics, what does the term "signifier" refer to?
The physical or sensory form that represents a concept or object
The process of decoding symbols and signs in communication
The cultural and social context in which signs are used
The underlying meaning or interpretation associated with a sign
26
In the attention economy, what is considered of value?
Financial wealth
Social status and popularity
Material possessions
Time and attention
27
According to Jenkins (1992), what is the history and representation of the term 'fan'?
A flat surface that is waved back-and-forth to create an airflow
A mentally unstable individual
A powered machine used to create a flow of air.
A follower of religious rituals
28
What is the difference between stardom and celebrity? Select multiple if applicable.
Celebrity is often linked to fleeting fame based on personal life
Stars have bigger fan bases
Stardom is associated with talent whereas celebrity is not
They mean the same thing
