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U1 - Marketing Concepts Review Flashcards | StudBud
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U1 - Marketing Concepts Review
U1 - Marketing Concepts Review
23 terms
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StudBud Administration
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#sportsmarketing review unit 1 marketing concepts
Flashcards
23 cards
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Practice quiz
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Questions
23
Answers
1
ALL of the activities involved in a company buying or selling products and/or services
Sales
Marketing
Human Resources
Accounting
2
___ is the P of marketing where companies will sell or distribute their product, and medium in which they do it!
Price
Product
Promotion
Place
3
___ part of the 4Ps is where the
total amount
the consumer will pay for the product is determined!
Promotion
Product
Price
Place
4
BONUS: Can you name the levels of Marketing from the most BROAD to the most SPECIFIC?
Segment, Mass, Niche, Micro
Micro, Niche, Mass, Segment
Niche, Micro, Segment, Mass
Mass, Segment, Niche, Micro
5
Market Segment: Based on shopping patterns, buying patterns, targeting repeat customers
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
Behavioral Segmentation
6
____ are the strategies companies implement to get customers to buy products like: coupons, discounts, tv ads, etc.
Price
Promotion
Product
Place
7
In Professional Sports, teams will do lots of research to do specific marketing/promotions to their fans.
False
True
8
Uber is looking for drivers who enjoy driving, talking to new people, and working their own hours. What segment is this?
Geographic
Demographic
Psychographic
Behavioral
9
Market Segment: Based on Age, Gender, Race, Socio-Economic Status, Height, etc.
Psychographic Segmentation
Demographic Segmentation
Behavioral Segmentation
Geographic Segmentation
10
Marketing is one of the smallest functions of a Business.
False
True
11
Market Segment: Based on people's Attitudes, Lifestyles, Interests
Geographic Segmentation
Behavioral Segmentation
Demographic Segmentation
Psychographic Segmentation
12
The type of Marketing that attracts customers in foreign countries:
Local Marketing
Global Marketing
Guerilla Marketing
Marketing Mix
13
All of the following are potential jobs in Marketing
except
:
Sales Promotion
Social Media Coordinator
Construction
Advertising
14
Jewel sends out more coupons to their "frequent shoppers" as an incentive to come back sooner. Which segment is this?
Geographic
Demographic
Psychographic
Behavioral
15
Coca-Cola runs a global campaign to reduce plastic waste. This is an example of:
Target Marketing
Guerilla Marketing
Niche Marketing
Mass Marketing
16
How did you feel about the questions on this Quiz? Ready for the test?
EHH, I'LL FIGURE IT OUT -- This was tough, but I'll study.
I THINK I'VE GOT THIS -- Missed a few, but now I get it.
YIKES -- I didn't know many questions OR I've been Absent, I'm worried.
SUPER READY -- This was easy.
17
A group of people who are selected as a companies chosen target for advertising and promoting to.
Target Market
Marketing Consultant
Strategic Customer
Business Owner
18
Apple makes a commercial advertising the newest iPhone to college students ages 17-22. Which segment is this to?
Geographic
Demographic
Psychographic
Behavioral
19
Sports Teams look at
this
type of income to see how much money their fans have after they pay all their bills!
Disposable Income
Discretionary Income
Gross Income
Net Income
20
Otherwise known as _______, this comprises Price, Product, Place and Promotion
Mass Marketing
The Marketing Mix
Market Segment
Commercials
21
Market Segments: Based on City, State, Country, Region or Climate/Culture
Psychographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Demographic Segmentation
22
Click TRUE if: You understand that Marketing is a big industry and is a lot to learn about it.
False
True
23
To develop a Target Market, companies use ______ to find their key group of customers.
Market Classes
Media Artists
Business Owners
Market Segments
