SEM 1 Big QUIZ

A person responsible for matching up corporations with events that reach their target market

In precall planning, the salesperson focuses on learning more about the

A characteristic of an event is that it is produced and consumed

Core standards of marketing are product, distribution, pricing, promotion, selling and:

Primary research includes collecting data for which situation?

Promoting and selling an intangible product that is immediately consumed & cannot be resold

Which marketing activity involves responsibility for a sport organization's licensing:

Which marketing activity involves writing press releases and news conferences

The programs, hot dogs, drinks and souvenirs are all:

What is a benefit of establishing good relationships with sport/event customers and fans?

Why do event organizers develop production schedules?

What is one way that sports or event marketers use marketing information?

An organization can determine advertising reach of a magazine by analyzing the publication's

Which of the following help create the excitement and enthusiasm

What type of competitor information is important for sports organizations to get in a database?

Your football team went to the state championship last year but only won 2 games this year:

Most sport/event products are classified as

Wrigley Field is one of the best places to watch a professional Baseball game.  This is brand:

1 of the primary reasons that people are motivated to go to arena football games

When a professional team is established in a community, the economic impact might result in

Which of the following is a company-focused pricing objective for sport/event products:

The core benefits from purchasing sport products are entertainment, health, and____?

The marketing mix consist of Distribution, Product, Price and Promotion

Since the outcome is uncertain, why do many fans attend?

The change in price can affect how much of the product customers purchase.This is a general of

What kind of goals should sports or event marketers set if they have the appropriate data?

Professional sports teams benefit their surrounding community by

What mailing technique do businesses often use if they do not have mailing-list software?

Which of the following usually is a characteristic of the sport/event industry:

What information is usually contained in a database about competitors?

The Chamber estimates the income from a rock concert. This is a _________ impact.

One of the main differences between pro and amateur athletes is that for pro's the game is