Why is digital demand critical for marketing growth?

You can reach a huge audience in a way that is both effective & measurable.

How are our prospects absorbing content in 2021?

Video, interactive content, & eBooks.

What are the top 4 campaigns to drive net new logos?

Tech Target & micro marketing, Corporate events & digital amplification

What are two of the marketing gaps Matt mentioned on Slack #Homebase (and email) this week?

Personas, messaging, & events., Top of funnel, prospect engagement, & consistency

How are we modifying our content development strategy?

What SF does, what's in it for them, transformation, confronting objections, With clear messaging, problem > solution content

How can sales and marketing ensure a tight collaboration?

With clear goals, objectives, strategy, tactics, & KPI’s.

How can StormForge be there (and present) when buyers are researching solutions?

Driving integrated campaigns through a process with Sales & marketing.

What can you do to help?

Help drive attendance to an upcoming event., Follow StormForge on social platforms & share or retweet a post / campaign.

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Marketing IS FUN! - Town Hall (09-10-2021)

10 termsStudBud Administration37 plays

StormForge Marketing trivia! Play along for prizes and stuff!

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Questions 10

Answers

1
Why is digital demand critical for marketing growth?
You can reach a huge audience in a way that is both effective & measurable.
For acquiring customers for a StormForge weekly newsletter.
So that we can find out where to place a StormForge billboard.
Because that’s just how marketing works.
2
How are our prospects absorbing content in 2021?
By visiting interesting companies IRL, skipping demos, & attending events.
Video, interactive content, & eBooks.
Social media posts, Reddit, & TikTok.
By Calling companies directly for research purposes, live chat, & swag bags
3
What are the top 4 campaigns to drive net new logos?
Tech Target & micro marketing
One webinar a week & more press releases
Corporate events & digital amplification
100 social posts a month & print newsletters
4
What are two of the marketing gaps Matt mentioned on Slack #Homebase (and email) this week?
Personas, messaging, & events.
More hashtags, AI robots, & a 2-3 day StormForge expo event.
Top of funnel, prospect engagement, & consistency
Effort, creative engagement, & more in person events
5
70% of B2B tech buyers do their own research on their own time & own pace before reaching out to a potential vendor.
True
False
6
How are we modifying our content development strategy?
What SF does, what's in it for them, transformation, confronting objections
By guessing & going with whatever our gut instincts are
Creating 15 blogs per month, & 4 new videos per month
With clear messaging, problem > solution content
7
How can sales and marketing ensure a tight collaboration?
Through strategy & brainstorming, & in person events.
With clear goals, objectives, strategy, tactics, & KPI’s.
With guesswork & hunches driving our efforts.
With thoughts & prayers.
8
How can StormForge be there (and present) when buyers are researching solutions?
Providing customized solutions with research & high-tech thought leadership
Driving integrated developer-centered campaigns with IT and design teams.
Driving integrated campaigns through a process with Sales & marketing.
9
What can you do to help?
Sacrifice a virgin in a volcano.
Help drive attendance to an upcoming event.
A “reply all” email thread with 1,000 prospects that never ends.
Follow StormForge on social platforms & share or retweet a post / campaign.
10
(T or F) StormForge is already starting to see an increase in web stats since we’ve started implementing our plan?
False
True

Marketing IS FUN! - Town Hall (09-10-2021) Flashcards | StudBud