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Part 2 Flashcards | StudBud

Explore/Part 2

How Do We Measure Engagement Rate?

Publishers take on all the risk with CPM

Part 2

10 terms·StudBud Administration·428 plays

Digital Marketing Concepts

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Questions 10

Answers

1
Publishers take on all the risk with CPM
False
True
2
How Do We Measure Engagement Rate?
Impressions / Engagements x 100
Engagements / Impressions x 1000
Impressions / Engagements x 1000
Engagements / Impressions x 100
3
How Long is a Session According to Google Analytics?
5 Minutes
30 Minutes
1 Minutes
60 Minutes
4
It's better to have a Greater Audience (1MM vs 1M) if Engagement is Higher with 1MM
False
True
5
Data Storytelling is Best Defined As:
universally appealing, enlightening and engaging.
educational, entertaining and can have multiple characters.
6
When Does Viewability Occur?
As soon as an ad is served on a web page
As soon as the ad server registers the view
As soon as an ad is viewed on a web page
As soon as a person clicks on an ad
7
In Instagram, if one person sees your ad three times, then this is counted as:
1 reach, 3 impressions
3 impressions, 1 engagement
8
What's the Difference Between Users and Sessions?
Users are always greater than sessions
Sessions are new users coming to a website
Sessions are unique individuals taking action on a web page
Users are unique individuals taking action on a web page
9
Impressions are the Most Important Ad Metric
False
True
10
How Do We Measure CPM?
Cost / Audience x 1000
Audience / Cost x 100
Audience / Cost x 1000
Cost / Audience x 100