MRKT 341 Spring exam 2 review

A medical alert device marketed to older adults who live alone would be considered a(n):

A cosmetics brand chooses to only distribute its exclusive perfume in luxury department stores. This is an example of:

In B2B buying, purchasing agents often seek structural ties with suppliers.

The core customer value of a product refers to its physical design and packaging.

Which characteristic does not apply to a good brand name?

Which factor most influences a B2B buyer rather than a consumer buyer?

The product mix width refers to how many different product versions exist in a single line.

What is the main goal of "test marketing"?

Brand sponsorship where a retailer sells goods under their own brand is known as:

Which of the following is not part of the consumer buying decision process?

A customer returns a laptop and complains it didn’t meet their expectations. Which stage of the buying process is this?

A tech company markets its smartwatch with a limited edition band. This tactic exemplifies:

When a brand like Coca-Cola introduces a zero-sugar version, it is using which brand development strategy?

Brand positioning based on beliefs and values is the most emotionally powerful.

A consumer remembers a TV ad highlighting natural ingredients but forgets the scientific testing mentioned. This is:

A consumer who always buys the newest phone immediately after release is likely a(n):

In behavioral segmentation, user status refers to whether the consumer is a light, medium, or heavy user.

Sarah is launching a vegan skincare line based on consumers' animal rights values. What segmentation method is she using

During the introduction stage of the product life cycle, marketers usually target the early majority.

Which of the following is a characteristic of the "Early Majority" in the adoption curve?

Which of the following describes "brand equity"?

A smartphone buyer compares camera quality and battery life across brands before purchasing. The type of product is:

The "decline" stage of the PLC typically involves:

A product can be classified as both a good and a service depending on its attributes.

How do you think you will do on this exam?

Which factor would most likely prevent the adoption of a product in a conservative target market?

A consumer’s social class is usually based solely on income.

A successful product always goes through every stage of the product life cycle.

A company introduces its product in one city before rolling it out nationwide. This is an example of:

A consumer wants a new laptop and starts comparing features online. Which stage of the buyer decision process is this?

An insurance company launches a campaign targeting seniors with simplified life insurance plans. This is __ segmentation

VALS psychographic segments consider both demographic and lifestyle information.

A consumer decides to buy a luxury car because it aligns with their self-image of success. The behavior is influenced by

What makes a market segment "actionable"?

In the growth stage of the PLC, what is the typical marketing strategy?

What is the key benefit of positioning your product effectively?

A company designs hiking gear for rugged adventure enthusiasts. Which VALS segment do these customers belong to?

A grocery store uses flowers at the entrance to create a positive atmosphere. Which level of Maslow's hierarchy is this

Amazon develops a branded smart home device with integrated voice assistant and energy tracking features. This is:

A toothpaste brand introduces a new mint flavor within its current price range. This is an example of: