Essential Marketing Concepts: Chapter 1 and 2 Test Review

We describe goods as...?

Which is not a geographic

Marketers use "Niche" to describe what?

A business owner only has to focus on satisfing wants and needs to be successful

Which example is a good?

Services are intangible?

Which best describes Product Service Management

When Lamb says "data collection, analysis and making recommendations" he is talking about which function of marketing?

Which is true about the SWOT analysis?

You can use which of the following on the test?

Which components of a SWOT analysis are internal?

How many functions of marketing are there?

You just bought tickets to see Lil Pump and they can be mailed to you or printed at home. This is an example of what?

What is Van's market share if they have $1 million in sales of the $10 million dollar skate shoe market

Psychographics refers to people's what?

Which one is not a demographic?

Which is not one of the functions of marketing?

You can resell a service once it has been performed.

What word best describes PROMOTION?

Which is an example of a psychographic

Which examples best describes the B2B (Business to Business) marketplace?

Which example best describes time utility

Satisfying customers wants and needs while making a profit is also referred to as what?

Which best describes the 4 P's?

Which group of goods and services are all services?

Moving products from the producers to the customers is called what?

Breaking even is good if the business owner does what?

Market share represents a Firms total sales compared to the competition's sales over a period of time

What buying behavior is Domino's targeting with their carryout insurance

Napa Auto Parts selling bicycle tires is not taking advantage of which utility?

Being an impulse shopper is not a behavioral characteristic we use to describe the target market

Businesses serving other businesses is described as which marketplace?